Location: Bangalore (J P Nagar)

Company: VMS Events Pvt. Ltd.

Compensation: Best in the industry

About the Role

VMS Events is looking for a energetic and result-oriented Programme Manager to lead one of our most prestigious experiential marketing projects. This role involves overseeing BTL activations executed across premium bars and lounges, ensuring seamless execution, consistent brand experience, and impactful consumer engagement.

The position demands a strong leader who can coordinate multi-city operations, manage diverse teams, and act as the strategic link between the client and on-ground execution teams.

Key Responsibilities

· Own and manage the end-to-end execution of the national programme across cities.

· Ensure timely rollouts, smooth operations, and consistency in brand experience across all activations.

· Lead and coordinate with City Managers, and Warehouse Managers across cities.

· Serve as the primary point of contact for the client for project updates, approvals, and escalations.

· Maintain strong relationships through proactive communication and solution-driven approach.

· Plan and monitor inventory movement, setup logistics, and manpower deployment in coordination with warehouses and city teams.

· Manage project budgets, approvals, and cost tracking.





· Deliver weekly and monthly project reports with performance insights.

· Analyze campaign performance across cities and suggest process improvements.

· Identify on-ground opportunities to enhance engagement and campaign effectiveness.

Key Skills & Attributes

· Excellent client servicing and relationship management skills.

· Strong leadership and team coordination across multiple cities.

· Sharp understanding of BTL activations, brand experiences, and on-ground marketing.

· Exceptional communication and presentation skills.

· High on energy, ownership, and problem-solving ability.

· Comfortable with frequent travel and working in a fast-paced, high-performance environment.

Qualifications & Experience

· Graduate/Postgraduate in Marketing, Event Management, or related field.

· 5-8 years of experience in BTL activations / brand marketing / experiential agencies.

· Proven track record of handling national or multi-city projects independently.

· Experience in beverage, lifestyle, or hospitality sector activations will be an added advantage.

Job Type: Full-time

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits

- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 BTL activations specialist (Bengaluru)
🏢 VMS Events
📍 Bengaluru