BRAND & MARKETING HEAD – EDIBLE OIL (FMCG)

Location: Siliguri, Darjeeling District, West Bengal

Market: Siliguri & Sikkim

Experience: 5–12 years

Industry: FMCG / Edible Oil / Food & Consumer Products

About the Role

We are launching a recent soybean edible oil brand from Siliguri and are looking for an experienced, entrepreneurial Brand & Marketing Head who can build the brand from the ground up.

This is not a conventional marketing coordination role. We need someone who can develop the complete marketing strategy, create the go-to-market plan, and drive execution on the ground across Siliguri and Sikkim.

Key Responsibilities

Brand Strategy

- Develop overall brand positioning and consumer proposition
- Conduct market and competitor analysis
- Develop pricing, pack-size and product positioning strategies
- Build the brand identity and long-term marketing roadmap

Go-to-Market & Distribution

- Develop the launch strategy for Siliguri and Sikkim
- Work closely with sales/distribution team to build market penetration
- Develop distributor and retailer activation programmes
- Create trade schemes, visibility programmes and retailer engagement initiatives

Marketing & Consumer Activation

- Develop and execute ATL and BTL marketing campaigns
- Manage outdoor, print, radio, digital and social-media campaigns
- Plan consumer sampling, activations and local promotional programmes
- Build strong brand awareness and consumer preference in target markets

Agency & Vendor Management

- Identify and manage creative, digital, media and activation agencies
- Brief agencies, evaluate proposals and ensure timely execution




- Manage the marketing budget and ensure effective ROI

Performance Management

- Establish clear monthly and quarterly marketing KPIs
- Track brand awareness, distribution, outlet penetration and sales performance
- Analyse campaign effectiveness and continuously optimise the strategy

Ideal Candidate

- 5–12 years of experience in FMCG marketing/brand management
- Preferably from edible oil, food, staples, beverages, dairy or another high-volume FMCG category
- Experience launching, developing or scaling a consumer brand
- Strong understanding of General Trade (GT), distributors and retailers
- Knowledge of the Siliguri/Sikkim market, or willingness to build it
- Commercially strong — understands the link between marketing, distribution and sales
- Hands-on, entrepreneurial, comfortable in a growing business
- Can manage both strategy and execution
- Strong communication, negotiation and leadership skills

What We're Looking For We are looking for a builder, not just a marketer. The successful candidate will have significant ownership of taking the brand from launch to market leadership in our chosen geography — comfortable starting with a blank sheet of paper, creating the strategy, building the team/agency ecosystem, and executing the plan.

Compensation

Competitive fixed compensation + performance-linked incentive, commensurate with experience and capability. Exceptional candidates with a proven FMCG track record will be considered accordingly.

How to Apply

Send your CV along with a brief note on one FMCG brand/market you've personally helped launch, build or grow.

Pay: ₹360,000.00 - ₹600,000.00 per year

Work Location: In person

📌 BRAND & MARKETING HEAD (Siliguri)
🏢 Begraj Ashok Kumar
📍 Siliguri