– Brand Manager

Position Title: Brand Manager

Department: Marketing & Branding

Reporting To: Director / Leasing Head

Location: Gurugram

Job Summary

We are seeking a dynamic and creative Brand Manager to lead the company's branding, marketing communication, social media, public relations, and lead generation initiatives. The Brand Manager will be responsible for developing and executing brand strategies that enhance brand awareness, strengthen market positioning, generate qualified leads, and establish the company as an industry leader.

The ideal candidate should possess strong expertise in digital marketing, content creation, PR management, campaign execution, and stakeholder engagement.

Key Responsibilities

1. Brand Strategy & Management

- Develop and implement comprehensive brand strategies aligned with business objectives.
- Ensure consistency of brand messaging, visual identity, and communication across all channels.
- Monitor brand perception and market trends to strengthen brand positioning.
- Manage brand guidelines and ensure adherence across departments.

2. Social Media Growth

- Develop and execute social media strategies across platforms including LinkedIn, Instagram, Facebook, YouTube, and X.
- Plan and manage content calendars and campaign schedules.
- Increase brand awareness, engagement, and audience growth.
- Track and analyze social media performance metrics and optimize campaigns accordingly.

3. PR & Media Relations

- Build and maintain relationships with media houses, journalists, influencers, and industry stakeholders.
- Draft and distribute press releases, media statements, and company announcements.
- Secure media coverage, interviews, articles, and industry features.




- Manage reputation-building initiatives and crisis communication when required.

4. Content & Thought Leadership

- Develop compelling content including blogs, articles, newsletters, case studies, videos, and presentations.
- Position company leadership as industry experts through thought leadership initiatives.
- Coordinate webinars, podcasts, panel discussions, and speaking engagements.
- Ensure all content aligns with the company's brand voice and business objectives.

5. Lead Generation & Campaign Management

- Plan and execute integrated marketing campaigns to generate qualified leads.
- Work closely with the sales team to support business development initiatives.
- Monitor campaign performance and optimize lead acquisition strategies.
- Manage marketing budgets and maximize campaign ROI.

6. Events & Brand Promotions

- Organize corporate events, exhibitions, networking sessions, and promotional activities.
- Coordinate with vendors, agencies, and partners for successful event execution.
- Enhance brand visibility through strategic sponsorships and partnerships.

7. Reporting & Analytics

- Track and analyze key marketing and branding metrics.
- Prepare weekly and monthly performance reports.
- Present insights and recommendations to senior management.
- Monitor competitor activities and market trends.

Key Performance Indicators (KPIs)





- Brand Awareness & Reach
- Social Media Growth & Engagement
- Media Coverage & PR Mentions
- Website Traffic & Content Performance
- Lead Generation & Conversion Rate
- Campaign ROI
- Event Participation & Brand Visibility
- Thought Leadership Publications & Industry Recognition

Required Qualifications

- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Journalism, or related field.
- MBA in Marketing is preferred.
- 4–8 years of experience in Brand Management, Marketing, PR, or Digital Marketing.
- Experience in Real Estate, Retail, Hospitality, or Corporate Branding will be an added advantage.

Required Skills

- Brand Strategy & Positioning
- Digital Marketing & Social Media Management
- Public Relations & Media Management
- Content Creation & Copywriting
- Lead Generation & Campaign Management
- Event Planning & Execution
- Market Research & Competitor Analysis
- CRM & Marketing Automation Tools
- Strong Communication & Presentation Skills
- Data Analysis & Reporting

Preferred Tools

- Meta Business Suite
- LinkedIn Campaign Manager
- Google Analytics
- Google Ads
- Canva / Adobe Creative Suite
- HubSpot / Zoho CRM / Salesforce
- Email Marketing Platforms

Success Profile The successful Brand Manager will be a strategic thinker with strong creative abilities, capable of building a powerful brand presence, driving customer engagement, generating business opportunities, and enhancing the company's reputation in the market. Pay: From ₹40,000.00 per month

Perks

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Work from home

Work Location: In person

📌 Brand Manager (Gurugram)
🏢 RealInfinity Realty
📍 Gurugram