SHYAM QUALITY PRODUCTS

Position: Assistant Sales Officer

Department: Sales & Marketing

Industry: FMCG / Food Products

Job Type: Full-Time

Experience: Minimum 2 Years

Qualification: Any Bachelor’s Degree

Location: Coimbatore & Surrounding Areas

About the Role

SHYAM QUALITY PRODUCTS is looking for a motivated and experienced Assistant Sales Officer to develop and manage sales of our rice and FMCG food products across premium hotels, institutions, corporate organizations and other B2B customers.

The ideal candidate should have a minimum of 2 years of relevant experience in FMCG food product sales, food distribution, institutional sales, B2B sales or HoReCa sales, with proven experience in handling institutional customers.

Key Responsibilities

- Develop new business opportunities with premium hotels, restaurants, institutions, corporates, caterers and other B2B customers.
- Identify and approach potential institutional customers for the company's rice and FMCG products.
- Build and maintain strong professional relationships with Purchase Managers, Procurement Teams, F&B; Managers, Chefs and other key decision-makers.
- Understand customer requirements and recommend suitable rice and FMCG products.
- Conduct product presentations and coordinate product/sample demonstrations where required.
- Generate enquiries, quotations and purchase orders from institutional customers.
- Handle price discussions, negotiations and commercial requirements with customers.
- Follow up regularly with customers to generate repeat orders and develop long-term business relationships.
- Coordinate with the internal sales,



warehouse and delivery teams to ensure timely order fulfilment.
- Follow up on customer payments and outstanding receivables as per company policy.
- Identify new markets, customers and business opportunities within the assigned territory.
- Monitor competitor products, pricing, promotions and market activities.
- Collect market feedback and provide relevant information to the management.
- Maintain professional relationships with existing customers and continuously expand the institutional customer base.

Required Experience The candidate should have a minimum of 2 years of relevant sales experience, preferably in:

- FMCG Food Products
- Rice / Staples / Grocery Products
- Food Product Distribution
- Institutional / B2B Sales
- HoReCa Sales
- Hotel & Restaurant Sales
- Corporate / Institutional Sales

Candidates who have previously handled premium hotels, institutions and corporate customers will be highly preferred.

Educational Qualification

Any Bachelor’s Degree

Skills & Competencies

- Strong communication and interpersonal skills
- Good negotiation and customer-handling skills
- Ability to develop and maintain long-term customer relationships
- Good understanding of B2B / institutional sales processes
- Ability to identify new business opportunities




- Skilled approach towards Purchase Managers and corporate customers
- Good market knowledge and customer networking ability
- Ability to work independently and coordinate effectively with internal teams

Preferred Requirements
- Experience in selling rice, staples, grocery or FMCG food products will be an added advantage.
- Existing experience with hotels, institutions, corporates or food-service customers is highly desirable.
- Two-wheeler with a valid driving licence is preferred.
- Candidates with experience in the local institutional/FMCG market will be preferred.

Key Customer Segments The selected candidate will primarily focus on developing business with: Premium Hotels | Restaurants | Caterers | Institutions | Corporate Companies | Hostels | Canteens | Food-Service Businesses | Other B2B Customers

What We Are Looking For

We are looking for a candidate who can build strong institutional relationships, identify new customers, generate business opportunities and expand the company's presence in the premium B2B market for rice and FMCG food products.

Interested candidates with relevant institutional/B2B FMCG sales experience are encouraged to apply.

SHYAM QUALITY PRODUCTS

Coimbatore & Surrounding Areas

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Provident Fund

Education:
- Bachelor's (Required)

Experience:
- Field sales: 2 years (Required)

Language:
- Tamil (Required)

License/Certification:
- 2 Wheeler Licence (Required)

Willingness to travel:
- 50% (Preferred)

Work Location: In person

📌 Assistant Sales Officer (Kanapati)
🏢 SHYAM QUALITY PRODUCTS
📍 Kanapati