Brand Description

- Carter’s is one of the most recognised names in baby and kidswear globally, with a heritage spanning more than 160 years. The brand is known for everyday essentials for babies and young children, combining comfort, quality and thoughtful design.

Carter’s is growing its presence in India through its D2C platform, carters.in, leading marketplaces and an expanding offline retail presence. As the brand grows in India, there is a constant need for fresh, relevant and engaging creative across digital, e-commerce, retail, packaging and consumer touchpoints.

Role Description

- This is a full-time, on-site role based in Mumbai for an Assistant Performance Marketing – D2C Growth skilled. The role involves supporting the planning and execution of digital marketing campaigns focused on direct-to-consumer growth, including paid social, search, and other performance channels. The individual will assist in market and audience analysis, monitor campaign performance, prepare regular reports, and help optimize campaigns to drive customer acquisition, retention, and revenue.

Day-to-day responsibilities include coordinating with internal teams and external partners, maintaining performance dashboards, supporting online promotions, and ensuring brand consistency across digital touchpoints.



The role also includes responding to marketing-related customer queries and contributing ideas to improve campaign effectiveness and customer experience.

Qualifications

- Candidates should possess strong Communication skills to collaborate with cross-functional teams and convey insights clearly.

- Candidates should possess Market Research skills to analyze consumer behavior, competition, and campaign performance.

- Candidates should possess Customer Service skills to support D2C initiatives and enhance the online customer journey.

- Candidates should possess Sales and Sales & Marketing skills to drive conversions, support promotions, and align campaigns with business goals.

- Basic understanding of performance marketing concepts (e.g., CPC, CPA, ROAS) and familiarity with digital advertising platforms is preferred.

- Proficiency in MS Excel or Google Sheets for reporting and data analysis; exposure to analytics tools (e.g., Google Analytics) is an advantage.

- Ability to work in a fast-paced environment, manage multiple tasks, and maintain attention to detail.

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Assistant Performance MarketingC Growth (Bengaluru)
🏢 Color Jerseys Private
📍 Bengaluru