Identify and strategically manage outdoor media placements, ensuring strong display for increased recall/awareness
2.
Conduct competition mapping to gather insights into competitor media strategies, ensuring relevant information is integrated into the system for informed decision-making.
3.
Enhance brand equity by identifying and leveraging new media opportunities, such as airport, ambient media, large-format media, and small-format media advertising to expand brand presence and reach
4.
Implement innovations across OOH Media Sites
5.
To expand to new markets & be ahead in the dynamic media landscape, continually upgrading and creating impacting to maximize brand exposure and effectiveness.
6.
Periodic recces & monitoring the outdoor media display day & night recces as needed for upkeep of outdoor as per brand norms.
7.
Identify and negotiate with outdoor media vendors to secure the best rates and placements at both Macro & Micro levels for optimum brand presence.
8.
Identifying innovative Outdoor Media: Traffic Booths, Petrol Pumps, and Mall & Theatre Branding & more
9.
MIS & Reporting of overall outdoor inventory of Aparna constructions. Monitor the frequency of media placements and tracking the number of appearances to optimize visibility and impact.
10.
Periodic competition tracking – SOV & SOE.
11.
Robust negotiation skills for finalising monthly rates & contracts as per organisation requirements, reviewing time and again to stay within budgets.
- Customer Relationship
Maintaining all customer relationships to ensure that Aparna is a priority choice.