Role & responsibilities

Digital Campaign Development & Execution

- Develop and execute end-to-end digital marketing strategies and editorial

calendars across LinkedIn, Meta (Facebook & WhatsApp), and Google Search.
- Collaborate with Category Managers to translate category strategies into

targeted digital campaigns and content plans.
- Partner with HR, CRM, and Operations teams to create high-quality digital

content, including articles, videos, employee engagement campaigns, and thought leadership assets.
- Drive timely execution of digital initiatives while ensuring quality,

consistency, and performance accountability.
- Create and optimize digital content aligned with B2B customer journeys,

lead generation, and channel partner engagement. Creative & Digital Content Production
- Lead the creation of digital-first content
- Manage copies for the social media campaign and blog calendar
- Manage agencies for design, video content creation brief
- Content creation, reuse and custodian to all the communication

material digital & print and bring fresh ideas on new ways of creative communication in a B2B environment SEO, SEM & Website Management
- Drive website revamp / periodic update projects
- Implement SEO and digital optimization practices to increase organic

traffic and digital visibility
- Drive SEO improvementskeyword strategy, on-page SEO, technical

fixes, backlinking.

Lead Generation

- Drive digital lead generation, tracking, distribution and feedback

mechanism to asses the channel ROI & campaign effectiveness
- Channels - Email, Whats App, Facebook & LinkedIn Messaging

Digital Event Execution & Webinar
- Plan,



promote and execute virtual activities for product launch /

distributor engagement digital activities / category driven digital launches helping the category leads Track activity performance (reach, engagement, conversions)
- Track, measure, and optimize digital marketing performance using

analytics tools and campaign data
- Track and present insights on digital leads (Whats / website / social

media) enquires & ROI
- Social media campaign effectiveness & social listening tools • Good understanding of Food, Beverage & Wellness industry and brand cycles
- in B2B environment
- • Ability to brief creative teams and evaluate digital content quality
- • Proficiency in analytics tools: Google Analytics, LinkedIn & Meta Ads
- Manager, Google Ads, website internal automation dashboards
- • Strong command of performance marketing, SEO, SEM, and social
- advertising
- • Strong verbal and written communication skills for producing high-quality
- content and ability to work collaboratively across cross functional teams.
- • Creative and innovative mindset, a fine aesthetic sense for designing and
- branding.
- • Ability to create engaging, creative, and SEO-optimized content that drives
- audience engagement and search visibility.
- • Perform research on assigned topics
- • Ability to write great engaging web copy in a real time environment that can
- stimulate user interaction, discussion and engagement
- • Proactive and creative on all marketing mix elements
- • Robust project execution, vendor management, and stakeholder coordination
- skills.
- • Highly organized, detail-oriented, and capable of managing multiple projects
- in a fast-paced environment.

📌 Assistant Manager / Deputy Manager - Marketing (Mumbai)
🏢 Keva Flavours
📍 Mumbai