Responsible for managing the end-to-end D2C website experience and operations, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance. /n Key Responsibilities /n 1.

Website

Merchandising & Customer Experience /n /n

- Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.

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- Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.

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- Ensure website content is accurate, relevant and aligned with ongoing business priorities.

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- Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.

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- Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.

/n /n 2. D2C Operations & Business Execution /n /n

- Own the day-to-day operational efficiency of the D2C website and app.

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- Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.

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- Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.

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- Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.

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- Ensure all website updates are delivered with speed, accuracy and quality.

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Conversion Rate

Optimization (CRO) /n /n





- Identify opportunities to improve website conversion through continuous experimentation.

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- Execute A/B tests and optimization initiatives across the customer journey.

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- Monitor customer behavior and identify friction points affecting conversion and engagement.

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- Work with Design, Product and Tech teams to implement customer experience improvements.

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- Stay updated with global ecommerce and D2C best practices to continuously improve website performance.

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Business

Insights & Execution Support /n /n

- Monitor key D2C business and website performance metrics.

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- Prepare dashboards, reports and performance summaries to support business reviews.

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- Track the impact of merchandising changes, CRO experiments and promotional campaigns.

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- Surface trends, insights and operational observations to support data-backed decision making.

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- Support the D2C Manager with analysis required for planning and execution.

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Strategic

Execution /n /n

- Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization.

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- Translate business strategies into actionable execution plans.

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- Coordinate with internal stakeholders to ensure projects are delivered on time.

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- Take ownership of execution from planning through successful implementation.

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- Drive projects with an ownership mindset and solid attention to detail.

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📌 Assistant ManagerC (Mumbai)
🏢 Pilgrim
📍 Mumbai