About the Role We're looking for a Art Director who is equal parts designer, copywriter, and conceptual thinker - someone who can take a performance marketing brief and turn it into scroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the brief" role. We need someone who can originate ideas - the copy line and the visual - and then have the craft to bring it to life themselves.

You'll be working on high-volume, fast-turnaround performance creative, so you need to be as comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration or building out a storyboard for a video shoot.

What You'll Do ● Conceptualize and design performance-first creatives (statics, carousels, videos) for Meta, Google, and other digital platforms, owning the idea from brief to final file. ● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you should be as strong with words as you are with a design tool. ● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy, Zepto-style creative language) alongside more polished, conventional design work. ● Build storyboards and key visuals/graphics for video and motion projects, working closely with video editors and production teams. ● Rapidly test and iterate on creative concepts based on performance data, staying close to what's actually working on-platform. ● Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to speed up ideation and production without compromising on craft. ● Maintain a high design bar across all output - typography, layout, color,



and illustration - while working within the speed constraints of performance marketing. ● Collaborate with performance marketing, brand, and content teams to align creative output with campaign goals and platform best practices. ● Mentor junior designers and provide creative direction/feedback on their work, where applicable.

What We're Looking For ● 8–10 years of experience in a design/art direction role, with a portfolio that clearly shows both conceptual thinking and hands-on execution. ● Solid, versatile graphic design skills - you can move between clean commercial design and quirky, hand-drawn/illustrative styles. ● Proven ability to write copy, not just design around someone else's - headlines, hooks, and short-form ad copy that's sharp and platform-native. ● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design software (After Effects/Premiere Pro is a plus for storyboarding and video work). ● Working knowledge of AI creative tools and how to fold them into a fast-paced design workflow. ● A genuine understanding of what makes performance creative work on Meta and Google - this isn't brand design, it's design that has to earn a click/conversion. ● Strong storyboarding skills for video/motion content. ● A conceptual mindset - someone who can look at a brief and come back with an idea, not just a layout. ● Ability to work at speed without dropping quality, and to take feedback/data and iterate fast. Good to Have ● Experience working with D2C, e-commerce, or quick-commerce brands. ● Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what makes them perform. ● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Mumbai)
🏢 Truemeds
📍 Mumbai