Department: Sales & Marketing

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager to manage sales activities and business development within the assigned territory. The candidate will be responsible for achieving sales targets, developing strong relationships with hospitals and healthcare professionals, managing distributors/channel partners, and promoting the company's medical device portfolio.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales and revenue targets for the assigned territory.
- Develop new business opportunities with hospitals, clinics, government institutions, and healthcare organizations.
- Manage and strengthen relationships with surgeons, doctors, purchase departments, biomedical engineers, and hospital management.
- Conduct product demonstrations, presentations, and clinical discussions as required.
- Generate leads and convert them into successful business opportunities.
- Prepare and follow up on quotations, tenders, purchase orders, and sales proposals.
- Identify and participate in relevant government and private hospital tenders.
- Manage existing distributors/channel partners and develop new distribution networks.
- Monitor competitor activities, pricing, product launches, and market trends.
- Coordinate with the technical/service team for installation, demonstration, troubleshooting, and customer support.
- Ensure timely collection of payments and maintain healthy outstanding levels.
- Maintain accurate records of customer visits, sales pipelines, quotations, orders, and forecasts.
- Regularly report territory performance, market feedback, and sales projections to management.
- Attend medical conferences,



exhibitions, workshops, and product demonstrations.
- Ensure proper product knowledge and effective communication of technical and commercial benefits to customers.

Key Skills & Competencies

- Robust B2B sales and business development skills.
- Good knowledge of the medical device healthcare market.
- Excellent communication, negotiation, presentation, and interpersonal skills.
- Ability to build relationships with doctors, surgeons, purchase teams, and hospital management.
- Strong follow-up and closing skills.
- Ability to work independently and achieve target-oriented results.
- Valuable understanding of tenders, quotations, distributor management, and institutional sales.
- Willingness to travel extensively within the assigned territory.
- Basic knowledge of MS Office, Excel, email, and CRM/Sales reporting tools.

Preferred Background

- Graduate degree in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- 3 to 7 years of experience in medical device, surgical equipment, cardiac equipment, hospital equipment, or healthcare sales.
- Candidates with existing relationships with hospitals and healthcare professionals will be preferred.
- Experience in handling government hospitals, corporate hospitals, and distributors will be an added advantage.

Key Performance Indicators (KPIs)

- Achievement of assigned sales targets.
- New customer and account development.
- Order conversion and sales pipeline.
- Distributor/channel partner performance.
- Collection and payment recovery.
- Customer retention and repeat business.
- Number of product demonstrations and qualified leads.
- Territory growth and market penetration.

📌 Area Sales Manager (New Delhi)
🏢 Spectrum Medical Devices
📍 New Delhi