Area Sales Manager (ASM) General Trade (FMCG)

Company: Laxmi Snacks Pvt. Ltd. (Real Bites)

Department: Sales & Marketing – General Trade

Location: Gujarat & Rajasthan

Experience Required: Minimum 8 to 10 years in Food and FMCG General Trade

Travel Requirement: 15–18 days per month

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Role Overview The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Education

- Graduate; MBA preferred
- FMCG Sales background is essential

Key Responsibilities 1. Area Sales Operations & Market Hygiene

- Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.
- Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
- Ensure regular service to retailers through distributor manpower.

2. Sales Execution & Target Achievement

- Drive primary and secondary sales for the allocated area.
- Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
- Implement monthly sales plans, beat plans, and visibility initiatives.

3. Distributor Management





- Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.
- Review distributor ROI, manpower productivity, and route adherence.
- Resolve operational issues and ensure smooth coordination between company and distributor.

4. Market Development & Expansion

- Conduct market surveys to identify new outlets, gaps, and opportunities in the area.
- Drive new product placement, launch execution, and coverage expansion.
- Recommend and assist in appointing new distributors in uncovered or potential markets.

5. Team Management & Training

- Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
- Conduct on-the-job training for new employees and ensure discipline and performance standards.
- Review field performance, beat adherence, and productivity of frontline manpower.

6. Reporting & Compliance

- Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
- Maintain compliance with company policies, market working norms, and reporting standards.
- Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies

- Robust Food & FMCG General Trade experience (mandatory)
- Territory management and market execution
- Distributor management abilities
- Strong communication and negotiation skills
- Team handling and field training capability
- Analytical mindset and disciplined reporting
- Deep knowledge of local geography and market dynamics

📌 Area Sales Manager (Jaipur)
🏢 Laxmi Snacks
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