– Area Sales Manager (Lubricants)

Position: Area Sales Manager – Lubricants

Industry: Lubricants / Automotive Aftermarket

Department: Sales & Business Development

Experience: 3–7 Years

Location: As per business requirement

Employment Type: Full-Time

About the Role

We are looking for a dynamic and target-oriented Area Sales Manager to drive sales, distribution, and market expansion for our lubricants and automotive products. The ideal candidate should have strong experience in B2B/B2C sales, distributor management, dealer development, channel sales, and territory expansion.

Candidates with a background in the Lubricants, Tyre, Auto Parts, Batteries, Automotive Aftermarket, or closely related industries will be preferred.

Key Responsibilities

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Manage and grow the assigned geographical territory through dealers, distributors, retailers, workshops, and institutional/B2B customers.
- Identify and appoint new dealers and distributors to strengthen market presence.
- Develop strong relationships with existing channel partners and ensure regular business generation.
- Conduct regular market visits to understand market potential, competitor activities, pricing, and customer requirements.
- Drive primary and secondary sales across the assigned territory.
- Ensure effective product distribution and availability across the market.
- Generate new business opportunities and expand the customer base.
- Negotiate commercial terms with dealers, distributors, and key customers within company guidelines.
- Monitor distributor/dealer performance, outstanding payments, stock movement, and sales pipeline.
- Ensure achievement of territory-wise sales and collection targets.
- Track competitor products, pricing, schemes, promotions, and market strategies.
- Coordinate with internal teams for order processing, dispatch, inventory, collections, and customer support.
- Conduct product presentations and sales meetings with dealers, workshops, mechanics, retailers,



and other potential customers.
- Prepare regular sales reports, market intelligence reports, visit reports, and territory performance updates.
- Manage and strengthen the sales network within the assigned area.

Preferred Industry Background Candidates with experience in any of the following industries will be preferred:
- Lubricants / Engine Oils
- Tyres / Tyre Distribution
- Automotive Spare Parts / Auto Parts
- Automotive Batteries
- Automotive Aftermarket
- Auto Accessories
- Industrial Lubricants
- Automotive Components / Related Products

Required Skills
- Robust sales and business development skills.
- Good understanding of dealer/distributor/channel sales.
- Strong knowledge of the local/assigned automotive aftermarket.
- Excellent negotiation and relationship-management skills.
- Ability to develop new markets and expand existing territories.
- Strong communication and presentation skills.
- Target-oriented, proactive, and commercially driven approach.
- Good market networking with dealers, distributors, workshops, retailers, and mechanics.
- Ability to work independently and manage territory-level responsibilities.
- Willingness to undertake regular market and client visits.
- Basic knowledge of MS Office and sales reporting tools.

Eligibility
- Graduate/MBA in Sales, Marketing, Business Administration, or a related field preferred.
- 3–7 years of relevant sales experience in lubricants, tyres, auto parts, batteries, automotive aftermarket, or related industries.
- Candidates with proven experience in territory handling and distributor/dealer management will be preferred.
- Must have a strong track record of achieving sales targets.

Key Performance Indicators (KPI)
- Achievement of monthly/annual sales targets.
- New dealer and distributor acquisition.
- Territory sales growth.
- Primary and secondary sales performance.
- Customer/dealer retention.
- Collection and outstanding management.
- Market coverage and new market development.
- Distributor productivity and network expansion.
- Competitor and market intelligence.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Area Sales Manager (ASM) (Noida)
🏢 Bharat Ecofuels
📍 Noida