Position: Assistant Manager – Marketing & OutreachLocation: Amity University Patna, Bihar

Department: Marketing & Outreach

Job OverviewAmity University Patna is looking for an experienced and result-oriented professional to drive marketing, outreach, student engagement, and institutional relationship-building activities for the University.

The role will focus on expanding the University's outreach network, generating student leads, strengthening institutional partnerships, and supporting admissions and enrolment objectives.

Key Responsibilities

- Develop and execute marketing and outreach strategies for student recruitment.
- Build and maintain relationships with schools, colleges, coaching institutes and other educational institutions.
- Plan and execute BTL activities, seminars, workshops, career fairs, education fairs and student engagement programmes.
- Drive B2B outreach and institutional partnerships to generate leads and admissions.
- Conduct regular school/college visits and establish new institutional contacts.
- Generate and follow up on leads in coordination with the Admissions Team.
- Support the achievement of admission and enrolment targets through effective outreach initiatives.
- Identify new markets, institutions and business opportunities for student recruitment.
- Coordinate with internal teams for smooth execution of marketing campaigns and events.
- Maintain regular reports on leads, visits, outreach activities, conversions and institutional tie-ups.




- Monitor competitor activities and market trends to identify recent opportunities.
- Represent Amity University at education fairs, seminars, school/college events and promotional activities.
- Manage relationships with external agencies, vendors and institutional partners whenever required.

Required Experience
- 5–7 years of relevant experience in Higher Education / Education / EdTech / Admissions / Marketing / Business Development.
- Strong experience in B2B Marketing, BTL activities and institutional outreach.
- Experience in student recruitment/admissions will be highly preferred.
- Proven ability to achieve lead generation and admission targets.
- Candidates with strong experience in school/college/coaching institute outreach will be preferred.

Qualification
- Graduate / Postgraduate in Marketing, Business Administration, Management or a relevant discipline.

Required Skills
- Excellent communication, presentation and negotiation skills.
- Strong relationship-building and networking abilities.
- Good knowledge of the Patna/Bihar education market.
- Strong follow-up and lead-conversion skills.
- Target-oriented and proactive approach.
- Willingness to travel extensively for outreach activities.
- Good proficiency in MS Office and reporting.

Preferred
- Patna/local candidates preferred.
- Immediate / early joiners preferred.
- Candidates with established relationships with schools, colleges, coaching institutes and educational networks will have an advantage.

? Interested candidates may share their updated CV at: [email protected]

📌 AM - Marketing and Outreach - Amity University Patna
🏢 Amity University
📍 Patna