Position: Amazon Digital Marketing Executive / Specialist
Experience: 37 Years
Location: Mumbai Central
Role Overview: We are looking for an experienced Amazon Digital Marketing professional to manage and grow the brand’s presence on Amazon. The candidate will be responsible for Amazon PPC campaigns, product listing optimization, keyword strategy, sales growth, and performance analysis.
Key Responsibilities:
Manage and optimize Amazon PPC campaigns – Sponsored Products, Sponsored Brands and Sponsored Display.
Conduct Amazon keyword research and competitor analysis.
Monitor product rankings, organic visibility, traffic and conversion rates.
Manage Amazon Brand Store and overall marketplace visibility.
Work with Amazon Seller Central / Vendor Central and resolve marketplace-related issues.
Develop strategies to improve Amazon sales, ROAS and profitability.
Manage Amazon promotions, coupons, deals and campaigns.
Track key metrics such as ACOS, TACOS, ROAS, CTR, CPC, CVR and sales.
Analyze campaign and marketplace data and prepare performance reports.
Coordinate with creative/content teams for product images, A+ content and brand assets.
Monitor competitors, pricing, reviews, ratings and product performance.
Identify opportunities for recent keywords, products and category growth.