11 Sep
|
Logic planet
|
Bengaluru
11 Sep
Logic planet
Bengaluru
Role & responsibilities
We are seeking a skilled Adobe Journey Optimizer (AJO) Developer to join our Martech team. You will be responsible for designing, developing, and optimizing cross-channel customer journeys using Adobe Experience Platform and Adobe Journey Optimizer. This role requires a blend of technical proficiency, experience in marketing automation, and a deep understanding of customer lifecycle engagement
Key Responsibilities
- Develop and maintain end-to-end customer journeys using Adobe Journey Optimizer.
- Integrate AJO with Adobe Experience Platform (AEP), leveraging Real-Time Customer Profile and Segments.
- Build dynamic templates, content fragments, and personalized messaging across email, push, and in-app channels.
- Collaborate with marketing and data teams to map data schemas, define events, and enable data ingestion.
- Ensure journeys are optimized for performance, deliverability, and business outcomes.
- Troubleshoot and resolve any technical issues related to AJO configurations, APIs, or audience activation.
- Implement AJO APIs to automate and scale journey creation and content operations.
- Follow best practices for privacy, consent, and data governance in journey workflows.
- Document solutions, test plans, and configurations for future reference and knowledge sharing
: Adobe Journey Optimizer (AJO) Developer Required Skills & Qualifications:
- 3-5 years of hands-on experience with Adobe Journey Optimizer (AJO).
- Proficient in JSON, APIs, Adobe Experience Platform components (Schemas, Datasets, Segments, Sources).
- Solid understanding of marketing use cases and campaign lifecycle across email, push, and mobile.
- Experience working with Real-Time CDP and audience activation within Adobe ecosystem.
- Familiarity with data layer structures and event-based journey triggers.
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration abilities with cross-functional teams.
Nice to Have:- Experience with Adobe Experience Platform Web SDK (Alloy.js).- Knowledge of JavaScript, SQL, or other scripting languages used for journey logic or data transformation.- Exposure to other Adobe tools like Adobe Analytics, Adobe Target, or Adobe Campaign
Preferred candidate profile
📌 AJO Developer (Bengaluru)
🏢 Logic planet
📍 Bengaluru