AI CONTENT AND SOCIAL MEDIA EXECUTIVE

ROLE DETAILS

- Job Title: AI Content and Social Media Executive
- Role Type: In office / Full-time
- Working Days: Monday to Friday
- Working Hours: 11:30 AM to 8:00 PM (UK Shift)
- Location: Trinity, Bangalore

ROLE OVERVIEW:

Allied is looking for a resourceful, creative, and commercially minded Content & Social Media Strategist to turn ideas, conversations, voice notes, and leadership input into engaging, platform-ready content. The role will focus on strengthening Allied’s digital presence and reputation across LinkedIn, X, and Instagram, with the objective of increasing reach, engagement, brand credibility, and business impact. The ideal candidate understands that every platform has its own audience, tone, content style, and expectations.

They should be able to take one core idea and adapt it into different formats that work effectively across multiple channels. The candidate should have strong skills in copywriting, storytelling, hook creation, audience engagement, social media trends, keyword and hashtag strategy, and AI-assisted content creation. A working understanding of SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) is also expected to improve content discoverability across search engines and AI-driven platforms.

This role is ideal for someone who can think strategically, write creatively, work closely with leadership, and take ownership of Allied’s content and social media presence.

KEY RESPONSIBILITIES

Content Creation & Strategy

- Turn leadership ideas, voice notes, conversations, and rough inputs into polished, publish-ready content.
- Work closely with the founder to capture ideas and transform them into clear and engaging narratives.
- Develop content that reflects Allied’s brand voice, positioning, values, and business objectives.
- Create platform-specific content for LinkedIn, X, and Instagram, adapting the tone, structure, messaging, and format for each audience.
- Develop LinkedIn posts, X threads, Instagram captions, carousels, short-form content, and other social formats.
- Repurpose existing content into multiple formats and across different platforms.
- Write solid hooks, captions, headlines,



and calls-to-action designed to increase visibility and engagement.

Social Media Management

- Develop and manage the social media content calendar and publishing schedule.
- Research social media trends, audience behaviour, hashtags, keywords, and competitor activity.
- Monitor emerging platforms and content channels and recommend opportunities for Allied to expand its digital presence.
- Stay up to date with platform algorithm changes, content trends, and digital marketing best practices.
- Maintain consistency in Allied’s tone, messaging, and professional brand image across all channels.

SEO, AEO & GEO

- Apply SEO principles to improve content visibility and discoverability.
- Apply AEO (Answer Engine Optimisation) principles to make content more suitable for search and answer-based platforms.
- Apply GEO (Generative Engine Optimisation) principles to improve Allied’s visibility across AI-powered search and generative platforms.
- Identify relevant keywords, topics, questions, and search opportunities that can strengthen Allied’s online authority.

Analytics & Optimisation

- Track key social media metrics including reach, impressions, engagement, follower growth, and content performance.
- Analyse performance data to identify what content works and where improvements can be made.
- Recommend and test recent content formats, topics, and approaches based on audience response and performance.
- Continuously improve content strategy based on data, trends, and market feedback.

Collaboration & Brand Growth

- Work directly with the founder and internal teams to understand ideas, objectives, and messaging requirements.
- Collaborate with designers and creative partners to develop supporting visual assets when required.
- Use AI tools for research, ideation, drafting, editing, content repurposing, and optimisation.
- Support employer branding, personal branding, marketing,



and wider business-growth initiatives through content.
- Help strengthen Allied’s authority and reputation across its target markets.

SKILLS & EXPERIENCE

- Strong written English and excellent copywriting skills.
- Ability to turn raw ideas, conversations, and unstructured inputs into clear and engaging content.
- Strong understanding of content formats and audience behaviour across LinkedIn, X, and Instagram.
- Strong storytelling, hook-writing, and audience engagement skills.
- Experience creating and managing social media content calendars.
- Good understanding of social media trends, hashtags, keywords, and content optimisation.
- Working knowledge of SEO, AEO, and GEO, with practical experience applying optimisation techniques to content.
- Ability to adapt a single idea into multiple platform-specific formats.
- Comfortable using AI tools for content ideation, drafting, editing, research, and optimisation.
- Familiarity with prompt writing and creating on-brand content variations using AI.
- Good understanding of social media analytics and performance measurement.
- Curious and proactive about experimenting with emerging social media and content platforms.
- 1–4 years of experience in content writing, social media, digital marketing, content strategy, or personal branding is preferred.
- Experience working directly with founders, senior leadership, or personal-brand accounts is a strong advantage.
- Familiarity with tools such as Canva, Notion, Buffer, Hootsuite, or similar platforms is preferred.
- Strong communication and collaboration skills.
- Self-starter who is comfortable taking ownership and working directly with leadership in a rapid-moving, idea-driven environment.

WHAT WE’RE LOOKING FOR

We’re looking for someone who can go beyond simply writing posts. You should be able to listen to an idea, understand the thinking behind it, identify the story, shape the message, adapt it for different platforms, and measure how well it performs. The right person will combine creative writing, strategic thinking, curiosity, and practical execution to help build Allied’s digital authority and long-term online presence.

📌 AI Content and Social Media Executive (Bengaluru)
🏢 Allied Worldwide
📍 Bengaluru