Job Title

Prod Mgr - Liabilities

Business Unit

Government & Institutional Business

Reporting To

Prod Lead - CSC Liabilities

Job Function and Role Type

Product, Individual Contributor, Moderate Travel

Version No

1.1

Job Purpose

Assist business growth across Current, Saving, Salary, Fixed, and Recurring Deposits through Channel and Branch Banking Teams. Support product management, development, and benchmarking against competitors.

Key Responsibilities

Responsibility for Driving Supporting and Tracking Liabilities Products

Drive liability products through channels, including Savings, Current, Salary, and Fixed Deposits; Ensure digital penetration via Net Banking, Mobile Banking, SMS Banking, and Missed Call Banking; Conduct competition analysis, product integration, and end-to-end launches; Track business performance at Center, State, District, and VLE levels; Plan product strategies, marketing campaigns, and digital onboarding initiatives.

Portfolio Management

Analyze portfolio growth and track business performance; Engage regions for portfolio reviews and gap analysis; Activate inactive accounts and drive balance growth; Monitor quality sourcing and construct value-building initiatives.

Mis Development, Business Reviews and Product / Data Support

Develop user-friendly, error-free reports and store MIS data; Participate in business reviews and concalls; Release accurate newsletters and provide updates to seniors; Support CSC Banking Channel and Product Managers.

Education:

Post Graduate / MMS / MBA.





Certifications:

None specified.

Key Competencies

Analytical skills, communication and influencing skills, banking product and process knowledge, knowledge of RBI circulars, understanding of competition and financial industry trends.

Major Stakeholders

Branch Banking Team, Operations & IT, Audit, Compliance, HR & L&D; Team, CSC Channel, CSC e-Governance.

Skills

Refer to the

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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📌 ABCP-Prod Mgr-Liabilities (Mumbai)
🏢 HDFC Bank
📍 Mumbai