Pocket FM is one of the world's largest audio storytelling platforms, with millions of listeners across genres like romance, fantasy, thriller, and drama. We're expanding into new visual formats- including Pocket Toons and AI-generated micro-drama content, bringing our storytelling universe to life through comics, animated series, and short-form video.

About the Role
We're looking for a Team Lead to join our Scaling Team, owning creative strategy and end-to-end production of promos (long-form and short-form) for shows scaling across Meta, UAC, and other acquisition platforms. You'll manage a portfolio of shows, working closely with writers, editors, agencies, and internal stakeholders to build promos that are both creatively compelling and performance-driven.

This is a hands-on role for someone who understands storytelling, production workflows, audience behavior, and what it takes to deliver high-volume creatives at scale.

What You'll Own
Creative direction and promo strategy for assigned shows, across short-form and long-form
Promo concepts, hooks, narrative structures, scripts, and visual treatments
End-to-end production: brief development, scripting, post-production, review, iteration, final delivery
Scripts that translate a show's story, characters, and emotional conflicts into high-performing acquisition creatives
Creative briefs, shot requirements, references, timelines, and quality bars
Feedback loops: reviewing work at every production stage with precise, actionable notes
Coordination with editors, sound, VFX, and external production agencies
Diagnosing why a promo is or isn't working, and turning that into new creative direction
Repeatable creative workflows and production systems as output scales
Presenting creative recommendations and performance learnings to leadership

You'll Fit Well If You've Worked In:
Media, TV, OTT,



digital content, advertising, or production, in roles like:
In-house creative, promo, or post-production teams
Post-production supervision or team management
Creative development, promo strategy, audience positioning
TV promo production or channel marketing
Episode writing, story development, screenplay/dialogue writing
Production coordination or on-set workflows
Agency teams servicing TV networks
Especially well suited: writing experience combined with on-set/production exposure
Experience with digital media house backgrounds, particularly if you've touched multiple stages of production (writing, direction, editing, distribution)

Must-Haves
5+ years in media, TV, OTT, digital content, advertising, or production
Experience leading creative or production teams
Robust grasp of narrative structure, character arcs, emotional storytelling, genre conventions
Track record writing/developing scripts, promos, trailers, branded content, or episodes
Experience managing end-to-end post-production workflows
Ability to turn broad creative ideas into clear briefs and executable plans
Comfortable with AI-driven workflows
Comfortable in fast-paced, iterative, performance-driven environments
Strong editorial judgment and attention to detail
Ability to balance creative ambition against timelines, budget, and platform constraints

Nice-to-Haves
Experience with TV serials, daily soaps, or high-volume episodic content
Episode, screenplay, dialogue, or promo script writing
On-set experience coordinating with directors, DOPs, editors
Channel promos, show launches, trailers, or entertainment marketing
Short-form vertical video and long-form performance creatives
Familiarity with animation, VFX, AI-assisted production, motion design, sound design
A portfolio showing promo writing, creative strategy, or production ownership

📌 Creative Lead (Mumbai)
🏢 Pocket FM
📍 Mumbai