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- Implement and maintain Adobe Analytics tracking solutions across web and mobile platforms.
- Configure and manage report suites, conversion variables (eVars), traffic variables (props), events, classifications, and processing rules.
- Design and implement analytics solutions using Adobe Launch (Tags).
- Create and maintain solution design documents (SDDs) and tracking specifications.
- Perform QA and validation of analytics implementations using debugging tools.
- Develop custom reports, dashboards, and actionable insights for business stakeholders.
- Collaborate with product owners, developers, marketers, and business teams to define measurement strategies.
- Analyze customer behavior, user journeys, and conversion funnels to optimize digital experiences.
- Ensure data accuracy, governance, and compliance standards.




- Support Adobe Analytics integrations with Adobe Experience Cloud and third-party platforms.Role & responsibilities

Adobe Analytics Consultant | 8+ Years

Exp 8+ Years

Job location & Interview location Chennai

Preferred candidate profile

Looking for candidates with 8+ years of experience in Adobe Analytics implementation and reporting. Solid expertise in Adobe Launch (Tags), eVars, Props, Events, Marketing Channels, Segmentation, Web SDK, Data Layer implementation, JavaScript, and digital analytics is required. Experience with Adobe Experience Platform (AEP), dashboarding, stakeholder management, and end-to-end analytics implementation is preferred. Strong communication and client-facing experience are mandatory.

Perks and benefits

📌 Walk-in || Adobe Analytic U.S. Bancorp Saturday Chennai 19th Sept walkin
🏢 Tata Consultancy Services
📍 Chennai