Role Summary- Regional Marketing resource who will take care of hyperlocal marketing and lead generating activities to drive demand for the different KLAY programs

Pls find below the Job Description

• Identifying pockets of market which require additional on-ground marketing support along with the regional team

• Implementing installation of outdoor media properties like pole boards, banners, direction boards, society & mall branding along with concerned vendors

• Executing BTL promotional activities at apartment societies, retail outlets, malls like exhibition stalls, kiosks and other demand generation activities

• Building alliances with other brands who work with similar parent audience for brand partnership promotions and sponsorships

• Conducting marketing events at KLAY centres,



apartment societies targeted at parents and other decision makers

• Forging alliances with K12 schools for afterschool admission demand generation

• Supporting in installation of exterior and interior visual branding of KLAY centres

• Identifying and working with local vendors for printing and installation of all the marketing visual merchandise elements

• Addressing demand and parent enquiries that get generated out of the above activities, qualifying the lead as valid and passing it on to relevant admission counsellors within KLAY

📌 Marketing Associate (Bengaluru)
🏢 Klay schools
📍 Bengaluru