- Identify, approach, and onboard new clients across HoReCa, retail, institutional, and field sales channels.
- Develop and execute sales strategies to achieve targets and increase market penetration.
- Build solid relationships with decision-makers: chefs, purchase managers, F&B; teams, wholesalers, distributors, and corporate clients.
- Promote product portfolio (fresh, frozen, dry agri-exports) and introduce new SKUs based on market demand.
- Conduct field sales visits daily to generate leads, meet prospects, and close deals.
- Manage price negotiations, contract terms, and close profitable business deals.
- Monitor market trends and competitor activities to identify growth opportunities.
- Coordinate with internal teams for order processing, logistics, and after-sales service.
- Manage CRM entries, sales reports, forecasts, and pipeline tracking.
- Ensure timely payment collection and maintain credit discipline as per policy.