JOB DESCRIPTION
Assistant Manager Sales & Marketing
DesignationAssistant Manager Sales & MarketingReporting ToManager / Sr. Manager Sales & Marketing and AGM/DGM/GM Local SalesLocationZonal Office East / West / North / SouthExperience46 years of relevant experience in B2B Industrial / Institutional SalesQualificationGraduate in any discipline; MBA/PGDM in Sales & Marketing will be preferredIndustry PreferenceIndustrial Oils & Lubricants, Specialty Oils, Chemicals, Transformer Oils, Liquid Paraffin, White Oils, Power Transmission & Distribution, Polymer, Rubber, Textile, FMCG, Pharmaceuticals, Masterbatch and other Industrial Process Applications
JOB PURPOSE

- Hands-on, field-oriented Sales & Marketing role responsible for new business development, industrial customer acquisition, existing account management, lead generation and achievement of assigned sales volume targets.
- Requires practical B2B industrial sales experience, preferably in Transformer Oils, Insulating Oils, Liquid Paraffins and White Oils.

PRODUCT & MARKET EXPOSURE

- Transformer Oils Electricity Boards/DISCOMs, Government and Semi-Government organizations, transformer manufacturers, distribution transformers, cable and meter industries, transformer repair companies, power plants, Railways and Government projects.
- Liquid Paraffins FMCG, Cosmetics, Perfumeries/Ittar, Chemicals, Pharmaceuticals, Food Processing and Tobacco/Supari industries.
- White Oils Lubricants, Rubber, Textile, Polymer/Masterbatch, Lamp Oil, Automotive and industrial applications.

SALES & PERFORMANCE EXPECTATIONS

- Minimum target of 300400 KL/month depending on territory and business potential.
- Focus on high-volume B2B industrial and institutional sales.
- Generate new customers and develop new business opportunities.
- Increase business from existing customers and maintain an active sales pipeline.
- Performance based on sales volume (KL), current customer acquisition, visits, order conversion, business development and collection follow-up.





TERRITORY MANAGEMENT & TRAVEL

- Extensive regional travel of approximately 1821 days/month.
- Cover assigned states and adjoining territories.
- Develop regional market knowledge and customer connect.
- Identify industrial clusters, manufacturers and institutional customers.
- All customer visits must be recorded in the KOOPS App with complete visit details.

1. BUSINESS DEVELOPMENT & SALES EXECUTION

- Generate business through direct field visits and customer interaction.
- Identify and approach prospective industrial and institutional customers.
- Develop accounts across Power, Transformer, Polymer, Rubber, Textile, FMCG, Pharmaceutical, Lubricant and other relevant industries.
- Understand customer requirements and recommend suitable products/grades.
- Generate leads, prepare/follow up quotations and convert opportunities into orders.
- Achieve assigned monthly sales volume targets.
- Develop new applications and convert competitor customers where feasible.

2. CUSTOMER MANAGEMENT & RETENTION

- Build and maintain relationships with existing and prospective customers.
- Conduct regular customer visits and understand current/future requirements.
- Handle customer queries and basic commercial negotiations within approved limits.
- Ensure timely follow-up for repeat orders and business growth.
- Maintain customer-wise business and opportunity information.

3. COORDINATION & POST-SALE SUPPORT

- Coordinate with Sales Manager/Zonal Head for business development and strategic accounts.
- Coordinate with Logistics for dispatches and deliveries.
- Coordinate with Accounts for billing,



payment collection and outstanding follow-up.
- Coordinate with Technical Team for product specifications and queries.
- Follow up on complaints and ensure timely resolution.
- Ensure customer KYC and required documentation.

4. MARKET DEVELOPMENT & INTELLIGENCE

- Conduct market visits to identify new opportunities.
- Monitor competitor products, pricing and customer movement.
- Identify new industries, applications and potential customers.
- Identify potential distributors/channel partners where required.
- Share relevant market intelligence with the reporting manager.

5. REPORTING & MIS

- Maintain records of customer visits, leads, quotations, orders and sales.
- Maintain customer pipeline and opportunity status.
- Submit regular sales and market reports.
- Provide updates on customer requirements, competitors and market conditions.
- Ensure all visits are accurately updated in KOOPS App.
- Maintain sales follow-up and collection status.

KEY SKILLS & COMPETENCIES

- Strong B2B field sales and business development skills.
- Industrial/institutional sales experience.
- Ability to independently generate leads through field visits.
- Strong customer acquisition, communication, negotiation and follow-up skills.
- Ability to understand product/application requirements.
- Good industrial market and customer-segment knowledge.
- Target-oriented with ability to achieve volume-based targets.
- Willingness to undertake extensive regional travel.
- Good internal coordination skills.
- Working knowledge of MS Office and CRM/sales tracking applications preferred.

PREFERRED CANDIDATE PROFILE

- 46 years of relevant B2B Industrial/Institutional Sales experience, preferably in Specialty Oils, Transformer Oils, White Oils, Liquid Paraffins, Lubricants, Chemicals or related industrial products.

Retail sales, small-pack sales or purely desk-based sales experience will not be considered sufficient for this role.

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