About the Role

We are looking for a creative, analytical, and results-driven SEO & Social Media Marketing Executive to join our marketing team. The ideal candidate will have hands-on experience in SEO, social media management, content marketing, digital campaigns, analytics, and lead generation.

The candidate will be responsible for improving organic search visibility, increasing website traffic and engagement, strengthening brand presence across digital channels, and supporting lead-generation initiatives through effective digital marketing strategies.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Develop and implement effective On-Page, Off-Page, Technical, and Local SEO strategies.
- Conduct comprehensive keyword research, competitor analysis, and website SEO audits.
- Optimize website pages, landing pages, blogs, metadata, headings, URLs, images, and internal linking.
- Execute ethical link-building and backlink acquisition strategies to improve website authority.
- Monitor website indexing, crawling, broken links, redirects, page speed, mobile usability, and Core Web Vitals.
- Track keyword rankings, organic traffic, impressions, clicks, and conversions.
- Identify and resolve technical SEO issues in coordination with developers.
- Analyze competitor websites and identify opportunities to improve search visibility.
- Develop and implement strategies to improve organic rankings and qualified traffic.
- Prepare regular SEO performance reports and provide actionable recommendations.

2. Social Media Management

- Manage and grow the company's social media presence across LinkedIn, Instagram, Facebook, YouTube, and X.
- Develop and maintain monthly/weekly social media content calendars.
- Create, schedule, publish, and optimize posts, reels, videos, stories, and promotional content.
- Develop engaging content that increases reach, engagement, followers, and brand awareness.
- Monitor comments, messages, mentions, and audience interactions.
- Maintain a positive online brand presence and support online reputation management.
- Coordinate with graphic designers, video editors,



and other internal teams to develop creative assets.
- Monitor social media trends and identify opportunities for current content and campaigns.
- Analyze social media performance and continuously optimize content strategies.

3. Content Marketing & Branding

- Create and manage SEO-friendly blogs, articles, website content, social media content, and advertising copy.
- Develop content strategies aligned with business objectives and target audiences.
- Ensure consistent brand voice, messaging, and visual communication across digital platforms.
- Conduct content research and identify relevant topics based on search trends and audience interests.
- Support email marketing and WhatsApp marketing campaigns.
- Assist with brand promotion and online reputation management.
- Collaborate with design teams to develop marketing creatives.
- Create or edit basic marketing creatives using Canva, Photoshop, or video editing tools.

4. Analytics & Performance Tracking

- Monitor website traffic, user behavior, engagement, conversions, and digital campaign performance.
- Use Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO/marketing tools for analysis and reporting.
- Track important marketing KPIs and identify areas for improvement.
- Prepare weekly and monthly performance reports.
- Analyze campaign data and provide actionable insights to improve performance.
- Monitor organic search trends, keyword movements, traffic sources, and conversion performance.
- Stay updated with Google algorithm updates, SEO best practices, social media trends, and digital marketing developments.

5. Digital Marketing & Lead Generation

- Support the planning, execution, and optimization of Meta Ads, Google Ads,



and LinkedIn Ads campaigns.
- Assist in developing digital campaigns focused on brand awareness, website traffic, engagement, and lead generation.
- Identify opportunities to improve lead quality, customer acquisition, and conversion rates.
- Coordinate with sales and internal teams to support campaign execution and lead follow-up.
- Assist with website updates, landing pages, promotional activities, and digital branding initiatives.
- Evaluate campaign performance and recommend improvements based on data and business objectives.

Required Skills & Qualifications

- Minimum 2+ years of professional experience in SEO, Social Media Marketing, or Digital Marketing.
- Strong understanding of SEO fundamentals, search engine algorithms, and ranking factors.
- Hands-on experience with:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Keyword Research
- Competitor Analysis
- Link Building
- Website Audits

- Working knowledge of:

- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Keyword research and SEO tools

- Experience managing social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and X.
- Familiarity with Meta Ads, Google Ads, and LinkedIn Ads.
- Strong content writing, communication, analytical, and problem-solving skills.
- Basic knowledge of WordPress and website content management.
- Ability to create basic digital creatives using Canva, Photoshop, or similar tools.

Preferred Candidate Profile

- Graduate in any discipline.
- A Digital Marketing/SEO certification will be an added advantage.
- Self-motivated, creative, and results-oriented.
- Strong interest in SEO, social media, content marketing, and digital trends.
- Ability to work independently as well as collaboratively with cross-functional teams.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Data-driven approach with the ability to translate analytics into actionable marketing strategies.
- Excellent written and verbal communication skills.

📌 SEO & Social Media Marketing Executive (Chandigarh)
🏢 CAD Deziners
📍 Chandigarh