Job Description
Senior Manager / Marketing Head Marketing, Brand &
Events
Location: Mumbai
Experience: 10-12 years
Industry: Financial Services / BFSI
Role Purpose
We are looking for an experienced and dynamic marketing professional to drive offline
marketing, brand building, events and corporate marketing initiatives. The role will focus
on creating strong brand visibility and delivering impactful marketing programs that support
customer engagement and business growth.
Key Responsibilities
Develop and execute the annual offline marketing and brand-building plan aligned
with business objectives.
Plan and organise corporate events, conferences, seminars, exhibitions, customer
meets, partner meets and brand activations.
Manage the complete event lifecycle, including concept development, budgeting, venue
selection, agency coordination, logistics, branding and execution.
Plan, develop and coordinate marketing collaterals including brochures, flyers,
presentations, product literature, standees, banners, corporate profiles, promotional
merchandise and other communication materials.
Coordinate with creative team, event agencies, printers and other vendors to ensure
timely and quality delivery.
Ensure consistency of brand identity, messaging and communication across all
marketing touchpoints.
Identify and implement innovative on-ground marketing and customer engagement
initiatives.
Support business initiatives and market expansion through relevant marketing programs.
Manage relationships with external agencies, vendors and event partners, including
negotiations and deliverables.




Plan and manage marketing budgets and ensure effective utilisation of resources.
Work closely with Sales, Business Development, Research and other internal teams to
understand requirements and provide effective marketing support.

Evaluate the effectiveness of events and marketing initiatives through participation,
engagement, leads/business opportunities and other relevant metrics.
Ensure all marketing communications and materials comply with applicable brand, legal
and regulatory requirements.
Candidate Profile
1012 years of relevant marketing experience, preferably in the financial
services/BFSI sector.
Robust hands-on experience in offline marketing, events, brand building and
marketing collateral management.
Excellent event planning, project management and execution skills.
Strong agency, vendor and stakeholder management skills.
Creative, organised and detail-oriented, with the ability to manage multiple projects
simultaneously.
Strong communication, presentation and negotiation skills.
Ability to take ownership, work independently and deliver within tight timelines.
MBA/PGDM in Marketing or equivalent qualification preferred.
Key Success Measures
Effectiveness of offline marketing and brand-building initiatives
Quality and impact of events and brand activations
Timely delivery and quality of marketing collaterals
Brand visibility and customer/stakeholder engagement
Effective utilisation of marketing budgets
Business opportunities and engagement generated through marketing initiatives

Marketing Manager A Leading Credit Rating Company Role & responsibilities

Preferred candidate profile

📌 Marketing Manager A Leading Credit Rating Company (Mumbai)
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