Role & responsibilities

- Plan and execute digital marketing campaigns for IT courses and training programs.
- Generate quality leads through Google Ads, Meta Ads, social media, and other digital channels.
- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging content related to IT courses, placements, student success stories, workshops, and events.
- Handle SEO and SEM activities to improve website visibility and organic traffic.
- Conduct keyword research and optimize website/course pages for search engines.
- Monitor and optimize paid advertising campaigns based on CPL, leads, conversions, and ROI.
- Coordinate with the admissions/sales team to track and improve lead conversion.
- Analyze website and campaign performance using Google Analytics, Search Console,



and advertising dashboards.
- Conduct competitor and market research to identify new marketing opportunities.
- Prepare weekly/monthly digital marketing performance reports.
- Stay updated with the latest digital marketing trends, tools, and advertising strategies.

Preferred candidate profile

- Graduate with 1 to 4years of Digital Marketing experience.
- Experience in Education/EdTech/Training industry preferred.
- Strong knowledge of SEO, Google Ads, Meta Ads & Social Media Marketing.
- Experience in lead generation and campaign management.
- Positive communication, creativity, and analytical skills.

📌 Digital Marketing Specialist (Mumbai)
🏢 Fortune Cloud Technologies India
📍 Mumbai