- Conduct qualitative research to gather insights on consumer behavior, preferences, and pain points in the FMCG industry.
- Analyze data from various sources (e.g., surveys, focus groups) to identify trends and patterns that inform marketing strategies.
- Develop actionable recommendations based on research findings to drive business growth and improve customer engagement.
- Collaborate with cross-functional teams (marketing, product development) to implement research-driven solutions.
Job Requirements :
- 9-15 years of experience in a similar role within the FMCG industry.
- Solid understanding of qualitative research methods (surveys, focus groups) and ability to analyze large datasets.
- Excellent client management skills with ability to communicate complex insights effectively.
- Proven track record of delivering high-quality results that drive business outcomes.
📌 QUALITATIVE (Bengaluru)
🏢 Its All About People (ITAAP)
📍 Bengaluru
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