Company: Yashus Digital Marketing Pvt. Ltd.
Location: Viman Nagar, Pune
Employment Type: Full-Time | Permanent | Work from Office
Working Days: Monday to Saturday
Working Hours: 9:00 AM 6:30 PM
Experience: 3+ Years Digital Marketing Agency Experience Mandatory
CTC: 3.5 LPA – 5.5 LPA
Qualification: Bachelor's Degree Mandatory | MBA (Marketing) Preferred
Joining: Immediate Joiners Preferred

About Yashus Digital Marketing Pvt. Ltd.

Yashus Digital Marketing Pvt. Ltd. is a performance-driven digital marketing agency established in 2015. We have successfully worked with 650+ brands across Real Estate, Manufacturing, Healthcare, Education, Retail, Hospitality, SaaS, B2B and E-commerce. Our core capabilities include Performance Marketing, SEO, Social Media Marketing, AI-powered marketing, Analytics, and Website Growth.

About the Role

We are looking for a highly driven and result-oriented Senior Digital Marketing Executive with a minimum of 3+ years of hands-on Digital Marketing Agency experience. This role is designed for a professional who can independently manage multiple client accounts, execute performance marketing campaigns, drive SEO and AI-search initiatives, analyze data, coordinate with internal teams, and communicate directly with clients.

You will be responsible not only for campaign execution but also for understanding the client's business objectives, identifying growth opportunities, making data-backed recommendations, and taking ownership of measurable outcomes.

Mandatory Eligibility Criteria

- Minimum 3+ years of hands-on Digital Marketing Agency experience – Mandatory.
- Bachelor's Degree – Mandatory; MBA (Marketing) is preferred.
- Hands-on experience with Google Ads and Meta Ads – Mandatory.
- Working knowledge of LinkedIn Ads and YouTube Ads.
- Working knowledge of SEO, AI SEO, GEO, and AEO.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Experience managing multiple client accounts simultaneously; ability to handle a minimum of 8 accounts is expected.
- Strong English communication, client-facing, and presentation skills.
- Comfortable working in a fast-paced, target-driven agency environment.
- Willingness to work from the Viman Nagar, Pune office.
- Immediate joiners or candidates with a notice period up to 30 days are preferred.

Key Responsibilities

1. Performance Marketing

- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Build campaign structures, audience/keyword strategies, ad groups, targeting, and testing plans.
- Monitor and optimize CPL, CPA, ROAS, CTR, conversion rate, and lead quality.
- Manage campaign budgets and continuously identify opportunities to improve efficiency and ROI.
- Conduct audience research, competitor analysis, and campaign experiments.
- Perform A/B testing of audiences, creatives, ad copy, landing pages, and conversion journeys.
- Diagnose campaign performance issues and implement timely optimization actions.
- Align campaign strategy with client business goals, lead targets, and revenue objectives.

2. SEO, AI SEO, GEO & AEO

- Execute technical, on-page, local, and content SEO activities.
- Conduct keyword research, search-intent mapping,



and competitor analysis.
- Optimize website content, landing pages, and information architecture for organic growth.
- Monitor Google Search Console and GA4 to identify SEO opportunities and issues.
- Plan and execute AI SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives.
- Understand how search behaviour is changing through AI-powered search and identify opportunities to improve brand visibility.
- Work with content and web teams to implement SEO, GEO and AEO recommendations.
- Track organic visibility, qualified traffic, and relevant search performance.

3. Analytics, Tracking & Reporting

- Work with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Check tracking accuracy and identify gaps that may affect campaign measurement.
- Prepare weekly/monthly performance reports using Looker Studio and Excel.
- Analyze campaign, website and funnel data to identify trends, problems, and opportunities.
- Translate data into clear, practical recommendations for clients and internal teams.
- Use performance data to support budget allocation and optimization decisions.

4. AI Tools & Marketing Automation

- Use AI tools such as ChatGPT, Claude, Gemini, Canva AI, Perplexity, and other relevant platforms in daily marketing execution.
- Use AI for research, campaign ideation, ad-copy development, content briefs, SEO analysis, and reporting.
- Develop effective prompts and repeatable AI-assisted workflows.
- Identify repetitive tasks that can be improved through AI and automation.
- Experiment with new AI marketing tools and identify practical business use cases.
- Review and validate AI-generated output for accuracy, originality, brand alignment, and strategic relevance.

5. Client Account Management

- Independently manage a portfolio of multiple client accounts, with a minimum of 8 accounts expected.
- Understand each client's business model, target audience, objectives, and performance priorities.
- Plan account-level strategies and ensure timely execution across relevant channels.
- Conduct client review meetings and present performance, insights, and recommendations.
- Handle client queries professionally and coordinate with internal specialists for timely resolution.
- Build trusted client relationships and contribute to client retention and satisfaction.
- Identify relevant growth, upsell, and cross-sell opportunities based on client requirements.

6. Internal Team Coordination

- Coordinate with SEO, Paid Media, Content, Creative and Web Development teams.
- Prepare transparent briefs and ensure execution against agreed timelines.
- Review deliverables for quality, accuracy, and alignment with campaign objectives.
- Proactively communicate risks, delays, dependencies, and performance concerns.




- Support knowledge sharing and adoption of new digital marketing and AI practices within the team.

Required Technical Skills

- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- AI SEO / GEO / AEO
- Technical SEO
- On-Page SEO
- Local SEO
- Keyword Research
- GA4
- Google Tag Manager
- Looker Studio
- Microsoft Excel
- Conversion Tracking
- AI Tools & Prompt Engineering
- Client Communication & Presentation

Key Performance Indicators (KPIs)

- Qualified Lead Volume
- Cost Per Lead (CPL)
- CPA / CAC
- ROAS
- Conversion Rate (CVR)
- Organic Traffic & Qualified Traffic Growth
- Campaign Quality and Optimization
- Client Retention & Satisfaction
- Reporting Accuracy
- Timely Execution
- Business / Revenue Impact

What We Expect From You

- Take ownership of client outcomes, not just assigned activities.
- Independently plan, execute, analyze, and optimize campaigns.
- Manage multiple accounts with strong prioritization and time management.
- Think analytically and explain performance in simple business terms.
- Communicate confidently with clients and internal stakeholders.
- Solve problems proactively with minimal supervision.
- Stay curious about AI, automation, and emerging digital marketing technologies.
- Work comfortably with targets, deadlines, and a high-performance agency culture.

Interview & Selection Process

- Profile Screening: Your resume and relevant agency experience will be reviewed against the mandatory criteria.
- Face-to-Face Technical Interview: Evaluation of digital marketing knowledge, practical experience, communication, and agency working style.
- Office-Based Practical Assignment: Shortlisted candidates will complete and present a practical digital marketing assignment at the Yashus office. Approximate duration: 3 hours.
- Evaluation & HR Round: Technical performance, assignment quality, ownership, communication, and culture fit will be assessed.
- Final Selection & Offer: Selected candidates will proceed to document verification, offer, and onboarding.

Candidate Information Required

- Updated Resume
- Current CTC
- Expected CTC
- Notice Period
- Current Location
- Educational Qualifications
- Total Professional Experience
- Total Digital Marketing Agency Experience
- Number and type of client accounts handled
- Google Ads and Meta Ads experience
- SEO / AI SEO / GEO / AEO experience
- LinkedIn Profile
- Portfolio / Case Studies, if available

Why Join Yashus?

- Work with diverse national and international brands.
- Exposure to multiple industries and real business-growth challenges.
- Opportunity to work on AI-powered SEO and growth initiatives.
- Hands-on exposure to Performance Marketing, SEO, Analytics, and Website Growth.
- Fast-paced environment with significant learning and career growth opportunities.
- Performance-driven culture where measurable results are recognized and rewarded.

Important Note

This is a hands-on senior execution role. Candidates should have genuine agency experience and be able to demonstrate practical knowledge of campaigns, client management, performance metrics, optimization, SEO, and modern AI-led marketing. The role requires working from the office in Viman Nagar, Pune, and managing multiple priorities in a fast-paced agency environment.

📌 Senior Digital Marketing Executive (Pune)
🏢 Yashus
📍 Pune