DNA

Lead Generation & Market Research Specialist

Experience: 2 4 Years
Location: Pune | Work from Office

Job Summary

At Invasystems, we are building technology solutions that help businesses improve efficiency, make smarter decisions, and drive digital transformation. We are looking for a Lead Generation & Market Research Specialist who can help us identify the right business opportunities, build strong prospect databases, and support our sales and business development efforts.

If you enjoy researching markets, identifying potential customers, connecting with decision-makers, and turning data into meaningful business opportunities, we d love to hear from you.

Key Responsibilities

- Conduct market research to identify target companies, industries, markets, and potential business opportunities.
- Generate and qualify B2B leads using LinkedIn, online databases, company websites, and other research tools.
- Identify key decision-makers and relevant stakeholders within target organizations.
- Build, maintain, and continuously update accurate prospect and lead databases.
- Conduct detailed company, competitor, industry, and account research to support business development initiatives.
- Research and gather relevant information on prospects, including company profiles, business requirements, decision-makers, and contact details.
- Maintain and update lead information in CRM systems, Excel, or Google Sheets.




- Collaborate with the Sales and Business Development teams to support pipeline generation and outreach activities.
- Track lead-generation activities, maintain reporting, and work towards defined lead-generation and research targets.
- Ensure data accuracy, consistency, and timely updates across prospect databases.

Required Skills & Qualifications

- 2 4 years of experience in B2B Lead Generation, Market Research, Inside Sales Support, or a similar role.
- Strong internet research, prospecting, and data-gathering skills.
- Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead-generation and prospecting tools.
- Valuable working knowledge of CRM systems, MS Excel, and Google Sheets.
- Strong communication and interpersonal skills.
- Good analytical, research, and data-management abilities.
- Ability to identify relevant prospects and decision-makers through structured research.
- Strong attention to detail and ability to maintain accurate databases.
- Experience in IT, Software, ERP, SaaS, or technology-based B2B lead generation will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead Generation & Market Research Specialist (Pune)
🏢 Invasystems
📍 Pune