Role & responsibilities :

- Identify potential locations and appoint new EV scooter dealers/dealership partners.
- Conduct market surveys to identify high-potential cities, towns, and territories for network expansion.
- Generate leads for prospective dealers through market visits, references, competitor mapping, and business networks.
- Evaluate dealer candidates based on:
- Financial capability
- Business experience
- Market reputation
- Location potential
- Investment capacity
- Showroom/workshop infrastructure
- Manpower availability

- Negotiate and finalize dealer margins, commercial terms, targets, investment requirements, and agreements.
- Ensure timely opening and activation of EV scooter dealerships/showrooms.
- Guide dealers regarding showroom layout, branding, product display, test-drive area, charging facilities, and workshop requirements.
- Develop the dealer network according to company territory and market-coverage plans.
- Set and monitor monthly and quarterly dealer sales targets.
- Track dealer performance and prepare dealer-wise action plans to improve sales.
- Monitor key metrics such as enquiries, leads, test drives, bookings, retail sales, cancellations, stock, and ageing inventory.
- Improve dealer profitability through better sales planning, inventory management, financing options, accessories, and other revenue opportunities.
- Coordinate with dealers to organize roadshows, EV awareness camps, test-ride events, exhibitions, corporate activities, and local marketing campaigns.
- Study competitor EV scooter models, pricing, offers, dealer networks, customer feedback,



and market strategies.
- Ensure adequate availability of vehicles, spare parts, accessories, and service support at dealerships.
- Coordinate with the service team to establish and maintain EV scooter service centres and trained technicians.
- Ensure dealers have appropriate charging infrastructure and basic EV technical support.
- Train and develop dealer sales teams on product features, EV technology, battery, range, charging, warranty, finance, and customer handling.
- Maintain strong relationships with dealers and resolve commercial, operational, sales, and service-related issues.
- Conduct regular dealer performance reviews and business meetings.
- Ensure compliance with company policies, dealership standards, documentation, and applicable EV/automotive regulations.
- Provide regular MIS reports, market intelligence, dealer expansion plans, and sales forecasts to management.

Preferred candidate profile :

- Graduate in BBA/MBA (Marketing), Automobile Management, Sales & Marketing, or a related field.
- 8 to 10 years of experience in CRM, customer experience, automobile sales, dealership operations, or related industries.
- Experience in the automotive/EV industry is preferred.
- Solid understanding of lead management, customer lifecycle, sales funnel, test-drive management, and customer retention.

- Good understanding of EV products, charging infrastructure, battery technology, range, warranty, and after-sales service is an advantage.

- Leadership and team-management skills are preferred for a managerial position.

📌 Dealer Development Manager (Pune)
🏢 Nia Ev Motors Pune
📍 Pune