Job DescriptionAssociate Director – AdmissionsDepartment: AdmissionsLocation: PuneReporting To: Director – AdmissionsRole PurposeThe Associate Director – Admissions shall support the Director – Admissions in planning, coordinating, executing, and monitoring the University's admissions strategy across all admission verticals. The role will ensure seamless execution of outreach, counselling, admissions operations, eligibility verification, scholarships, international admissions, and performance monitoring to achieve annual enrolment targets.The Associate Director will be responsible for translating strategic plans into operational excellence by driving collaboration among functional teams, monitoring admissions performance, improving conversion ratios, and ensuring a superior admission experience for prospective students and parents.Key Responsibilities1. Admissions Planning & ExecutionAssist the Director in implementing the University's annual admissions strategy.Translate annual enrolment targets into region-wise, programme-wise and team-wise operational plans.Monitor execution of admission campaigns across all functional verticals.Review admissions progress periodically and recommend corrective actions.2. Functional CoordinationCoordinate and integrate activities across:Admissions OutreachPerformance MarketingCounselling CentreAdmission OperationsInternational AdmissionsEligibility & ScholarshipsEnsure seamless coordination among all teams for achieving admission targets.3. Admissions Funnel ManagementMonitor the complete admission lifecycle:Lead GenerationLead QualificationApplicationsCounsellingOffer GenerationFee CollectionEnrolmentDevelop strategies to improve:Lead-to-Application conversionApplication-to-Admission conversionAdmission-to-Enrolment (Yield)4. Outreach & Student RecruitmentSupport outreach strategy for schools, colleges, coaching institutes and educational partners.Monitor execution of regional outreach plans.Review effectiveness of education fairs, counsellor meets, school presentations, principal meetings and open houses.Expand the University's feeder institution network.5.



Admissions Operations & Service ExcellenceEnsure smooth coordination between counselling teams and admission operations.Monitor turnaround time for application processing.Ensure timely issue of admission offers.Improve applicant experience across all touchpoints.Resolve escalated admission-related issues.6. Admissions Analytics & MISDevelop and review daily, weekly and monthly admission dashboards.Monitor programme-wise and region-wise admissions performance.Analyse conversion trends and identify bottlenecks.Present actionable insights to the Director – Admissions.7. Team LeadershipSupervise Associate Directors, Assistant Directors, Managers and functional teams, as assigned.Conduct regular performance reviews.Mentor admissions leaders and support capability development.Promote a culture of accountability and customer-centric service.8. Marketing & Communication CoordinationWork closely with the Marketing & Communications Department to align campaigns with admission objectives.Review campaign performance and lead quality.Ensure timely dissemination of programme information, brochures and admission communication.Support digital and offline admission campaigns.9. Stakeholder EngagementCollaborate with:DeansDirectorsSchool HeadsFaculty CoordinatorsMarketing TeamFinanceITInternational RelationsRegistrar's Officeto ensure smooth execution of admissions.10. Quality Assurance & ComplianceEnsure compliance with University admission policies and regulatory requirements.Monitor adherence to standard operating procedures.Ensure proper documentation and audit readiness.Support continuous process improvement initiatives.11.



Budget & Resource ManagementMonitor utilisation of budgets allocated for admissions activities.Ensure optimal deployment of manpower and resources.Review cost effectiveness of outreach and recruitment initiatives.12. Institutional RepresentationRepresent the University at:Education FairsCareer Guidance ProgrammesSchool & College VisitsCounsellor MeetsAcademic ConferencesStudent Recruitment Eventsto strengthen institutional visibility and admissions.Key Performance Indicators (KPIs)Achievement of admissions targets across programmes and schoolsLead-to-Application Conversion RateApplication-to-Admission Conversion RateAdmission Yield (Admission-to-Enrolment)Outreach effectivenessRegional admissions growthCounselling response time and applicant satisfactionAdmission processing turnaround timeBudget adherenceTeam productivity and performanceAccuracy of admissions MIS and reportingCompliance with admission policies and timelinesQualificationsMaster's Degree in Management, Marketing, Education, Business Administration or related discipline.MBA preferred.PhD will be an added advantage.ExperienceMinimum 12–15 years of experience in admissions, student recruitment, higher education marketing, business development, or educational administration.At least 5 years in a leadership role managing admissions teams.Experience in university admissions or higher education institutions preferred.Solid exposure to CRM systems, admissions analytics and performance management.Key CompetenciesAdmissions Strategy ExecutionTeam LeadershipStudent RecruitmentStakeholder ManagementAdmissions AnalyticsPerformance MonitoringCustomer Relationship ManagementProblem SolvingDecision MakingCommunication & Presentation SkillsBudget ManagementChange ManagementCommunication & Working RelationshipsInternalDirector – AdmissionsAssociate Directors / Assistant DirectorsAssistant RegistrarsDeans and DirectorsMarketing & CommunicationsFinanceITRegistrar's OfficeExamination DepartmentInternational RelationsAll Academic SchoolsExternalSchools and Junior CollegesUniversitiesCoaching InstitutesCareer CounsellorsEducation ConsultantsParents and Prospective StudentsProfessional Bodies

📌 Associate Director Of Admissions (Maharashtra)
🏢 Ethiqual Global
📍 Maharashtra