Company Description Our organization is a branding, advertising, and digital marketing agency focused on helping businesses achieve measurable growth in a competitive market. We provide end-to-end digital marketing services, including graphic design, Google Ads management, and search engine marketing, to build strong and visible online brands. Our team of experienced professionals uses the latest tools, technologies, and data-driven strategies to deliver customized solutions aligned with each client’s business goals.

We emphasize effective lead generation, targeted campaigns, and innovative branding approaches to maximize performance across digital platforms.

Role Description The Performance Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across paid channels such as Google Ads and social media platforms. This full-time, on-site role based in Vishakhapatnam involves managing campaign budgets, monitoring performance metrics, and making data-driven adjustments to improve return on investment. Day-to-day tasks include market and audience analysis, keyword research, setting up and tracking campaigns, preparing performance reports, and collaborating with design and content teams to develop high-impact creatives and messaging.





The role also includes identifying recent growth opportunities, testing different campaign strategies, and ensuring alignment with overall branding and marketing objectives.

Qualifications

- Candidates should possess strong Market Planning and Marketing skills to design and implement effective performance campaigns.

- Candidates should possess solid Market Research skills to analyze audiences, competitors, and trends for data-driven decision making.

- Candidates should possess excellent Communication and Sales-related skills to coordinate with internal teams and support conversion-focused initiatives.

- Familiarity with digital advertising platforms (e.g., Google Ads, social media ads) and basic knowledge of analytics tools (e.g., Google Analytics) is highly beneficial.

- Ability to interpret campaign data, prepare concise reports, and optimize performance based on key metrics such as CTR, CPC, and ROI.

- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in digital or performance marketing.

📌 Performance Marketing Executive (Visakhapatnam)
🏢 GenZ Advertising - A Unit of Janrise Marketing
📍 Visakhapatnam