As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms.

The Business

Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success. /n /n KEY RESPONSIBILITIES: /n STRATEGIC LEADERSHIP: /n /n

- Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.

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- Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

/n /n CLIENT RELATIONSHIP MANAGEMENT: /n /n

- Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.

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- Build and maintain strong client relationships through effective communication and strategic guidance.

/n /n TEAM MANAGEMENT: /n /n

- Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.

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- Provide guidance on campaign strategy, optimization, and career development.

/n /n CAMPAIGN PLANNING AND EXECUTION: /n /n

- Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.

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- Utilize industry best practices and emerging trends to enhance campaign effectiveness.

/n /n BUDGET OVERSIGHT: /n /n

- Manage and optimize advertising budgets,



ensuring efficient allocation and maximum return on investment.

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- Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

/n /n DATA ANALYSIS AND INSIGHTS: /n /n

- Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.

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- Translate data-driven insights into strategic recommendations for continuous improvement.

/n /n TRAINING AND MENTORSHIP: /n /n

- Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.

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- Foster a collaborative learning environment within the team.

/n /n CLIENT PRESENTATIONS: /n /n

- Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.

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- Collaborate with clients to understand their evolving needs and goals.

/n /n COLLABORATION WITH CROSS-FUNCTIONAL TEAMS: /n /n

- Collaborate with other departments, including marketing, sales, and creative, to ensure cohesive and integrated strategies.

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- Facilitate communication and alignment between teams to drive overall business success.

/n /n QUALIFICATIONS: /n /n

- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

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- Proven experience in a leadership role within the paid media advertising space.

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- In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.

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- Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.

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- Excellent communication, presentation, and interpersonal skills.

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📌 Paid Media Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai