Role Overview
We are looking for a data-driven and execution-focused Assistant Manager – Retention Marketing who will be responsible for planning, executing, and optimising lifecycle marketing campaigns across CRM channels. The role will focus on improving customer engagement, repeat rate, and overall customer lifetime value.

Key Responsibilities
Retention & CRM Strategy
Plan and execute customer retention strategies to improve repeat purchase rate and customer lifetime value.
Design and implement lifecycle journeys including onboarding, activation, reactivation, and loyalty programs.
Develop and manage segmentation strategies using behavioral, transactional, and RFM analysis.

Campaign Execution
Execute CRM campaigns across multiple channels including:
Email Marketing
WhatsApp Marketing
Push Notifications
SMS / RCS
Own end-to-end campaign management including planning, deployment, testing, and reporting.

Customer Journey & Automation
Build automated user journeys based on customer behavior and lifecycle stages.
Optimize campaign flows to improve engagement and conversion rates.
Work closely with tech and product teams for CRM tool integrations and automation improvements.

Data Analytics & Insights
Strong understanding of GA4 including:
Funnel analysis
Customer journey tracking
Event and conversion tracking
Attribution and user behavior analysis
Ability to derive actionable insights from GA4, CRM dashboards, and marketing analytics tools.
Track and analyze campaign performance using KPIs such as CTR, CVR, Repeat Rate, LTV, Retention Rate, and Revenue Contribution.
Conduct A/B testing for messaging, offers, timing, personalization, and audience segmentation.
Build and present performance dashboards and data-driven recommendations.

Website Hygiene & Conversion Optimization
Monitor and ensure CRM campaign alignment with website journeys and landing pages.
Work on improving website conversion metrics through:
CRO initiatives




Funnel drop-off analysis
Personalization opportunities
A/B testing for landing pages and user journeys
Ensure website hygiene, including:
Correct tracking implementation
Campaign tagging & UTM accuracy
Landing page content alignment with CRM and marketing campaigns
Regular audit of user flows and customer experience gaps

Cross-Functional Collaboration
Coordinate with design, content, performance marketing, analytics, and product teams to ensure cohesive communication.
Work closely with performance and website teams to improve overall customer lifecycle experience.
Collaborate with tech teams for data integrations and tracking enhancements.

Key Skills & Requirements
Minimum 4+ years of experience in CRM, Retention Marketing, or Lifecycle Marketing.
Strong experience in CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, or similar platforms.
Strong understanding of customer segmentation and lifecycle marketing strategies.
Hands-on experience in campaign automation and journey building.
Strong understanding of GA4 and marketing analytics platforms.
Working knowledge of conversion rate optimisation (CRO) principles.
Robust analytical and data interpretation skills.
Strong project management and stakeholder management skills.
Experience in E-commerce / Fashion / D2C industry will be preferred.

Preferred Qualifications
Experience working with personalization and recommendation engines.
Basic understanding of SQL or data visualisation tools is a plus.
Strong communication and problem-solving skills.

Success Metrics
Improvement in Repeat Purchase Rate
Increase in Customer Lifetime Value (LTV)
CRM Revenue Contribution Growth
Website Conversion Rate Improvement
Campaign Engagement & Conversion Metrics
Automation and Journey Efficiency

Why Join Iconic Fashion
Opportunity to work with a fast-growing fashion brand
High ownership and impact-driven role
Exposure to advanced CRM, analytics, and retention marketing strategies
Collaborative and growth-oriented work environment

📌 MANAGER CRM (Mumbai)
🏢 Iconic Fashion India
📍 Mumbai