Key Responsibilities

1. Offline Marketing Campaign Execution

Plan, coordinate, and execute offline marketing campaigns across all Jamsons locations.

Activities include

- Product launch campaigns
- Store opening campaigns
- Roadshows
- Exchange camps
- Weekend promotional activities
- Brand activation campaigns
- Festival marketing
- School & college campaigns
- Corporate outreach events
- Society and residential campaigns
- Mall promotions
- Retail engagement activities
- Customer awareness campaigns

Ensure all campaigns are completed within approved timelines and budgets.

2. Store Branding & Visual Merchandising

Coordinate all in-store and outdoor branding activities.

Responsible for

- Store branding installation
- Window branding
- Glass branding
- Product display setup
- Standee placement
- Roll-up banners
- Foam boards
- Counter branding
- Shelf branding
- Shelf talkers
- Danglers
- Posters
- Promotional signage
- Price communication boards
- LED display content coordination
- Demo zone setup
- Experience zone setup

Conduct periodic audits to ensure branding is installed correctly and maintained.

3. Printing & Production Coordination

Coordinate with printers and production vendors for all marketing materials.

Manage production of

- Brochures
- Pamphlets
- Flyers
- Leaflets
- Catalogues
- Product guides
- Invitation cards
- Coupons
- Gift vouchers
- Business cards
- Stickers
- Posters
- Banners
- Hoardings
- Flex printing
- Sunboard printing
- Vinyl printing
- Fabric branding
- Promotional merchandise

Verify artwork, dimensions, print quality, colour accuracy, and quantities before dispatch.

4. Distribution & Logistics Coordination

Plan and monitor distribution of marketing materials to all stores.





Coordinate dispatch of

- Brochures
- Pamphlets
- Standees
- Posters
- POS materials
- Branding kits
- Promotional merchandise
- Launch kits
- Event kits

Maintain a store-wise dispatch tracker and ensure timely delivery.

5. Event Planning & Execution

Coordinate end-to-end execution of:

- New product launches
- Brand launch events
- Store inaugurations
- Anniversary celebrations
- Customer engagement events
- Lucky draw campaigns
- Dealer meets
- Corporate events
- Training sessions
- Press conferences
- CSR activities
- Promotional exhibitions

Responsibilities include:
- Venue coordination
- Vendor management
- Permissions (where required)
- Event setup
- Branding installation
- Registration desk
- Guest coordination
- Photography and videography coordination
- Event dismantling

6. Vendor Management

Coordinate with external vendors, including:

- Printers
- Fabricators
- Branding agencies
- Event agencies
- Decorators
- Promotional staff agencies
- Photographers
- Videographers
- Sound & lighting vendors
- Transport providers

Obtain quotations, compare pricing, negotiate costs, and ensure timely delivery.

7. Marketing Inventory Management

Maintain inventory of marketing materials.

Track stock levels of

- Brochures
- Pamphlets
- Banners
- Standees
- Promotional gifts
- Merchandise
- Branding materials
- Event equipment





Raise replenishment requests before stock runs out.

8. Campaign Coordination with Stores

Coordinate daily with all Jamsons branches.

Ensure stores receive

- Campaign instructions
- Marketing kits
- Printed materials
- Branding guidelines
- Display instructions

Collect execution photos and completion reports from every location.

9. Budget Monitoring

Assist the Marketing Head in:

- Obtaining quotations
- Comparing vendors
- Tracking campaign expenses
- Maintaining marketing budgets
- Monitoring vendor invoices
- Verifying bills before submission

Ensure campaigns are executed within approved budgets.

10. Documentation & Reporting

Maintain records of

- Campaign schedules
- Vendor details
- Printing orders
- Dispatch reports
- Event reports
- Branding audit reports
- Expense statements
- Store execution photographs
- Completion reports

Prepare daily, weekly, and monthly activity reports for management.

Required Skills

- Solid planning and organizational skills
- Excellent vendor coordination abilities
- Event management experience
- Good negotiation skills
- Attention to detail
- Time management
- Ability to manage multiple campaigns simultaneously
- Strong interpersonal and communication skills
- Problem-solving attitude
- Ability to work under tight deadlines

Technical Skills

- Microsoft Excel
- Microsoft Word
- PowerPoint
- Google Workspace
- Canva (basic understanding preferred)
- Project/task management tools
- Vendor quotation comparison
- Basic inventory tracking

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits

- Internet reimbursement
- Provident Fund

Work Location: In person

📌 Marketing Activity Coordinator (Online Marketing & Offline) (Goa)
🏢 Jamsons Enterprises
📍 Goa