Job Description

Brand Identity & Graphic Designer Company: Pogoloom Location: Gurugram, Haryana Work Mode: On-site Experience: 1–3 Years Employment Type: Full-Time Industry: Kids Fashion | D2C About Pogoloom Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity. We are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints. Key Responsibilities - Develop and maintain Pogoloom's brand identity and visual language. - Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms. - Design marketing creatives, banners, promotional materials, presentations, and campaign assets. - Work on packaging, labels, tags, inserts, and other brand collaterals. - Create mood boards, design concepts, typography, color palettes, and visual directions. - Ensure consistency of the Pogoloom brand across all communication channels. - Collaborate with the marketing, content, and product teams to develop creative campaigns. - Convert creative concepts into visually appealing and commercially effective designs. - Stay updated with fashion, kidswear, design, social media, and global visual trends. - Create designs that reflect a premium, contemporary, playful, and aspirational kidswear aesthetic. - Adapt designs into multiple formats and sizes for different digital and offline requirements.



- Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling. Required Skills - Strong understanding of Brand Identity & Visual Communication. - Excellent knowledge of Adobe Photoshop and Illustrator. - Working knowledge of Figma and/or Canva is a plus. - Strong understanding of typography, color theory, composition, and layout. - Good knowledge of social media design, especially Instagram. - Ability to create both concept-driven and performance-oriented creatives. - Strong attention to detail and consistency. - Good understanding of current fashion and lifestyle design trends. - Ability to work independently as well as with a creative team. - Strong creative thinking and problem-solving skills. Preferred Experience - Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred. - Experience working on brand guidelines or complete visual identity systems is an advantage. - Experience with packaging and print design will be an added advantage. - Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus. What We’re Looking For We’re looking for someone who is creative, detail-oriented, trend-aware, and commercially minded—someone who doesn't just make designs look good but understands how design can build a memorable brand. Portfolio is Mandatory Candidates must share a portfolio showcasing: - Brand identity projects - Social media creatives - Campaign designs - Typography & layout work - Packaging/print designs, if available Apply with your updated CV and portfolio. [email protected]

📌 Graphic Designer/ Brand identity (Gurugram)
🏢 Pogoloom
📍 Gurugram