Experience: 3 Years

Employment Type: Full-Time

Department: Digital Marketing / SEO

Location: [Remote]

Company: High-On Innovation

About the Role High-On Innovation is looking for a Link Building Specialist with 3 years of hands-on experience in off-page SEO and link building.

The candidate should be capable of independently managing link-building activities from prospect research and outreach to successful backlink acquisition. The role requires a target-oriented qualified who can manage assigned campaigns independently and contribute effectively to the overall team's monthly SEO targets.

Key ResponsibilitiesLink Building &

• Outreach

- Independently research and identify high-quality, relevant backlink opportunities.
- Execute link-building activities including:
- Guest posting
- Blogger outreach
- Niche edits
- Contextual link building
- Resource link building
- Competitor backlink opportunities
- Relevant business/industry directories
- Identify websites based on industry relevance, target location, authority, organic traffic, and content quality.
- Conduct personalized email outreach to website owners, bloggers, publishers, and industry websites.
- Manage follow-ups, negotiations, content requirements, and link placements.
- Build and maintain relationships with quality publishers.

Independent Campaign Management

- Independently manage assigned link-building campaigns and deliverables.
- Maintain prospect databases and track outreach, responses, negotiations, and acquired links.
- Identify new link opportunities and publishers on a regular basis.
- Manage multiple campaigns while meeting deadlines and quality requirements.

Competitor Research

- Analyze competitor backlink profiles using Ahrefs, Semrush, Moz, or similar tools.
- Identify competitor link gaps and potential websites for outreach.




- Research new publisher opportunities based on competitor and industry analysis.

Team &

• Target Contribution

- Achieve assigned weekly and monthly link-building targets.
- Consistently contribute to the SEO team's overall monthly backlink targets.
- Share relevant publisher opportunities and successful outreach strategies with the team.
- Coordinate with SEO managers, content writers, and other link-building team members.
- Support team members when required to achieve campaign deadlines and targets.

Quality Control &

• Reporting

- Evaluate backlink opportunities before acquisition to ensure quality and relevance.
- Check acquired links for correct URL, anchor text, placement, indexability, and campaign requirements.
- Maintain accurate link-building records in Google Sheets/Excel.
- Prepare weekly and monthly performance reports covering:
- Prospects researched
- Outreach completed
- Responses received
- Links acquired
- Pending placements
- Target vs. achievement

Required Skills &

• Experience

- 3 years of practical experience in link building/off-page SEO.
- Proven ability to perform independent link-building work.
- Strong experience in guest posting and blogger outreach.
- Good understanding of backlink quality and website evaluation.
- Working knowledge of Ahrefs, Semrush, Moz, and Google Search Console.
- Understanding of DA, DR, organic traffic, referring domains, anchor text, and spam signals.
- Strong research and prospecting skills.
- Good communication and email outreach skills.




- Good working knowledge of Google Sheets/Excel.
- Ability to manage multiple SEO campaigns simultaneously.
- Target-oriented with strong ownership and accountability.

Preferred Experience

- Experience with international SEO/link building, particularly for USA, Canada, UK, and Australia.
- Experience working with SaaS, IT services, eCommerce, healthcare, finance, manufacturing, automotive, or other competitive industries.
- Previous experience working in an SEO/digital marketing agency.
- Existing publisher relationships or a quality publisher database will be an advantage.

Key Performance Indicators (KPIs) The candidate will be evaluated on:

- Monthly backlinks acquired
- Quality and relevance of backlinks
- New referring domains
- Outreach and response rate
- Link placement success rate
- Achievement of individual monthly targets
- Contribution to team targets
- Quality of prospect research
- Publisher relationship development
- Timely and accurate reporting

What We Expect We are looking for someone who doesn't need to be followed up for every task.

The ideal candidate should be able to:

- Find opportunities independently.
- Plan and execute daily link-building activities.
- Conduct outreach and follow-ups independently.
- Acquire quality backlinks consistently.
- Meet assigned monthly targets.
- Identify problems and find solutions proactively.
- Support the team in achieving overall campaign targets.
- Take complete ownership of assigned link-building work.

What We Offer

- Opportunity to work on international SEO campaigns.
- Exposure to multiple industries and global markets.
- Opportunity to develop advanced link-building and outreach expertise.
- Performance-driven and collaborative work environment.
- Career growth opportunities within the SEO team.

📌 Link Building Specialist (Bhubaneswar)
🏢 High-On Innovation
📍 Bhubaneswar