12 Sep
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CAREERBLOC ~
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Noida
12 Sep
CAREERBLOC ~
Noida
About The Opportunity A fast-growing talent acceleration and creator economy startup, we bridge high-potential professionals and influencers with top-tier brands and growth-stage companies across India. We operate at the intersection of digital marketing, community building, and performance-based creator partnerships—helping brands scale through authentic, data-backed influencer campaigns while empowering creators to monetize their audiences meaningfully.
Role & Responsibilities
- Identify, vet, and on-board nano to mid-tier influencers aligned with client brand aesthetics, audience demographics, and campaign KPIs.
- Manage end-to-end influencer campaign execution—from brief creation and content alignment to tracking deliverables and performance reporting.
- Build and nurture long-term creator relationships, acting as the main liaison between influencers and brand teams.
- Collaborate with internal marketing and analytics teams to measure campaign ROI, track engagement metrics, and optimize future influencer selections.
- Stay ahead of emerging creator trends, platform algorithm shifts, and content formats (Reels, shorts, carousels, Lives) to advise clients strategically.
- Coordinate influencer contracts, fee negotiations,
and payment logistics—ensuring compliance and timely execution.
Skills & Qualifications Must-Have
- Influencer marketing platforms (e.g., AspireIQ, CreatorIQ, Upfluence)
- Social media analytics tools (e.g., Hootsuite, Sprinklr, native Instagram/Facebook Insights)
- Content moderation and brief creation
- Creator outreach and negotiation
- Campaign performance tracking (CTR, engagement rate, conversion tracking)
- Understanding of Indian creator ecosystem (Tamil, Hindi, Bengali, Telugu, Marathi, etc. markets)
Preferred
- Experience managing UGC or brand ambassador programs
- Familiarity with performance marketing KPIs (CPM, CPA, ROAS)
- Basic knowledge of TikTok Creator Marketplace or YouTube BrandConnect
Benefits & Culture Highlights
- Work with India’s most dynamic brands and rising creators shaping the next wave of digital marketing.
- On-site collaborative culture with flexible hours and regular team lunches/learning sessions.
- Chance to shape influencer strategy from ground-up in a high-impact, fast-moving startup environment.
Skills: aesthetics,acceleration,influencer marketing,acting,digital,influencer,analytics,teams,digital marketing
📌 Influencer marketing Associate (from agency only) (Noida)
🏢 CAREERBLOC ~
📍 Noida