Job Description

Role: Retail Business Development Manager

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Location: Pune, Maharashtra OR Ahmedabad, Gujarat (one position per city)

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Function: Sales & Channel Development

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Reports To: State / Zonal Sales Head

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Employment Type: Full time

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KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

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The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities.

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- You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.
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- You will drive, track and analyse sales performance,



primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.
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Key Responsbilities

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• Retail Sales Development – Showroom design, product mix and placement

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Drive footfall, conversion, and revenue growth at the franchise retail outlet.

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• Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands,

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Tracking and improving stock turnaround and channel offtake.

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• Promotional & Market Activation – Plan and execute local promotional activities

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Farmer meets, product demonstrations, in-outlet campaigns, local advertising

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Tie-ups to build brand visibility and drive walk-ins.

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Digital marketing campaigns: convert leads generated into orders

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• Channel & Relationship Management – Build and maintain relationships with primary

📌 Retail Business Development Manager (Pune)
🏢 KisanKraft
📍 Pune