About the Role - /n We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google. /n Our primary objective is simple: /n Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions. /n This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI. /n Responsibilities - /n /n

- Audit our existing Google Ads account and identify what is and isn't working

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- Analyse campaigns, keywords, search terms, bidding, budgets and conversion data

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- Restructure campaigns and ad groups where required

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- Identify high-intent keywords that can generate qualified B2B leads

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- Build and continuously improve negative keyword lists

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- Write and test high-converting search ads

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- Optimise bidding, budgets and geographic targeting

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- Improve Quality Score and overall campaign efficiency

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- Review search terms regularly and eliminate irrelevant spend

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- Improve cost per qualified lead, not just cost per click

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- Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly

/n /n SEO & Organic Search/n /n

- Audit our website's current SEO performance

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- Conduct commercial and high-intent keyword research

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- Identify opportunities to rank for searches related to corporate gifting

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- Recommend and implement on-page SEO improvements

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- Improve landing pages based on search intent

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- Develop an SEO content and keyword strategy

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- Work on technical SEO issues where required

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- Track rankings, organic enquiries and lead growth

/n Conversion Optimisation/n /n

- Analyse landing pages and identify why visitors may not be converting

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- Recommend improvements to messaging, calls-to-action, forms and page structure

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- Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation

/n /n What We're Looking For/n /n We would particularly like to work with someone who: /n /n

- Has proven experience managing Google Search Ads for lead-generation businesses

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- Understands B2B search marketing

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- Has strong knowledge of SEO and keyword strategy

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- Is highly comfortable analysing Search Terms reports and campaign data

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- Understands GA4, Google Tag Manager and conversion tracking

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- Can distinguish between traffic and genuine commercial intent

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- Takes a data-driven approach to optimisation

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- Can clearly explain what should be changed, why, and what impact it should have

/n /n Experience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage. /n What Success Looks Like/n /n The primary KPIs for this engagement will be: /n Qualified leads generated /n Cost per qualified lead /n Conversion rate /n Search-term quality /n Organic search growth /n Relevant keyword rankings /n We care much more about business enquiries and revenue opportunities than clicks or impressions. /n Engagement/n This is a freelance / contract prospect. /n We are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts. /n When applying, please share: /n /n

- Your experience managing Google Search campaigns for lead generation

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- Examples of results you have achieved

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- Approximate monthly ad budgets you have managed

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- Your experience with SEO

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- How you normally approach auditing an underperforming Google Ads account

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- Your freelance fee / engagement model

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📌 Freelance Google Ads & SEO Specialist - Lead Generation (Indore)
🏢 Utsah Gifting
📍 Indore