Location: Gurgaon / Gurugram

nWork Type: Full time, On-site

nSalary: Top Salary will be given to an exceptional candidate

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nWe are looking for an exceptional content professional to lead the growth of a high-potential Instagram account of a prominent Social Worker and Politician based in Gurgaon.

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nThis is NOT a conventional Social Media Manager role.

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nWe are looking for someone who understands why certain Instagram Reels get 100K, 1M, 5M or 10M+ views — and, more importantly, understands how content converts attention into followers.

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nThe objective is to build one of India's most powerful public-interest/personal-brand Instagram accounts over the next 12 months.

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nWHO ARE WE LOOKING FOR?

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nWe are looking for an exceptional:

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n Instagram Growth Producer

nCreative Producer

n Digital Content Strategist

nCreator/Influencer Producer

n Political Digital Strategist

nNews/Digital Video Producer

n Entertainment/Social Content Producer

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nThe candidate may come from ANY of these backgrounds.

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nPolitical experience is NOT mandatory.

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nSomeone who has helped build a major creator, YouTube channel, Instagram account, digital media property, documentary platform or entertainment personality is equally welcome.

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nWHAT YOU WILL DO

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nDevelop a high-growth Instagram content strategy

n Identify repeatable viral content formats

nStudy India's fastest-growing Instagram accounts and understand WHY their content works

n Identify stories, situations and moments that can become high-performing Reels

nDevelop recurring content franchises

n Convert everyday real-world situations into compelling short-form stories

nDevelop strong hooks for the first 1–3 seconds of Reels

n Work closely with Creative Directors, field producers, cameramen and editors

nDecide which ideas deserve field coverage

n Turn one field situation into multiple content opportunities

nAnalyse Reel performance and identify patterns

n Track views, retention, shares, saves, profile visits and follower conversion

nIdentify which content generates followers rather than merely views

n Constantly experiment with new formats





nIdentify emerging Instagram trends without blindly copying them

n Build a culture of rapid content experimentation

nHelp create a system capable of producing high volumes of quality Reels

n Review successful and unsuccessful content every week and determine what should be repeated, modified or discontinued

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nTHE MOST IMPORTANT SKILL

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nYou should be able to walk into a real-world situation and say:

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n"THIS is the Reel."

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nYou should have an instinct for:

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nWhat will make people stop scrolling

n What creates curiosity

nWhat creates emotion

n What creates surprise

nWhat creates discussion

n What people will share

nWhat makes someone visit the profile

n What makes someone follow

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nWHAT WE DO NOT WANT

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nWe are NOT looking for someone whose primary experience is:

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nPosting photographs

n Maintaining a content calendar

nWriting generic captions

n Posting political quotes

nManaging WhatsApp groups

n Coordinating agencies

nRunning paid advertisements

n Creating routine event coverage

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nWe already have production and editing capabilities.

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nWe need someone who can dramatically improve the QUALITY OF IDEAS and the GROWTH OF THE ACCOUNT.

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nIDEAL EXPERIENCE

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nCandidates with experience in any of the following are encouraged to apply:

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nPolitical digital campaigns

n Chief Minister/Minister social-media teams

nPolitical consulting firms

n News organisations

nDigital journalism

n Creator/influencer teams

nYouTube channels

n Instagram-first media companies

nEntertainment/social-media teams

n Documentary production

nReality television

n Advertising/content agencies

nMumbai film/Bollywood social-content teams

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nExceptional candidates without any political experience are equally welcome.

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nWHAT WE WILL ASK YOU TO SHOW

nPlease do not send only a CV.





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nWe want to see your WORK.

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nApplicants should be able to provide:

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n1. Your 5 best Reels/videos that you personally worked on

n2. The number of views generated by each

n3. Your exact role in each piece

n4. At least one example where your work generated significant follower growth

n5. One example of a Reel/video that you believe succeeded because of an excellent idea rather than expensive production

n6. Your analysis of why that piece worked

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nQUALIFICATION

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nFormal educational qualifications are secondary.

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nDemonstrated ability to create/grow exceptional social-media content is far more important.

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nPERSONAL ATTRIBUTES

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nWe are looking for someone who is:

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n Extremely curious

nObsessed with Instagram

n Highly competitive

nFast-moving

n Experiment-oriented

nComfortable with ambiguity

n Strong at identifying stories

nStrong at working with creative teams

n Comfortable in the field

nWilling to challenge existing ideas

n More interested in results than titles

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nIMPORTANT

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nThis is a high-ownership role.

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nYou will not be joining an organisation where you simply execute instructions.

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nYou will be expected to contribute ideas, challenge assumptions, identify opportunities and help build the entire Instagram growth engine.

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nIf you believe you can help build an Instagram account from approximately 20,000+ followers to 1 million+ followers, we want to hear from you.

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nLOCATION

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nGurgaon / Gurugram.

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nThe role requires substantial on-ground interaction and therefore candidates must be willing to work from Gurgaon.

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nCOMPENSATION

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nTop Salary will be given to an exceptional candidate.

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nCompensation will be based on demonstrated ability, experience and track record.

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nTO APPLY

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nPlease submit:

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nCV

n Instagram/LinkedIn profile

nPortfolio

n Links to your 5 strongest Reels/videos

nViews achieved

n Your exact contribution to each

nCurrent/last compensation

n Expected compensation

nNotice period

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nIMPORTANT: Applications without work samples may not be considered.

📌 EXECUTIVE PRODUCER - INSTAGRAM GROWTH & CONTENT (Gurugram)
🏢 KMAKERS IDEAS
📍 Gurugram