Senior Digital Marketing Executive – Ads & Lead Generation /n Experience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite /n /n About the Role : /n We are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising /n campaigns and generating high-quality leads for a software/IT business. The ideal candidate should have /n robust hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets. /n /n Key Responsibilities : /n • Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation. /n • Develop strategies to generate high-quality B2B leads for our software products and services. /n • Conduct keyword research, audience targeting, competitor analysis, and campaign planning. /n • Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI. /n • Create and test different ad copies, creatives, landing pages, and audience segments. /n • Manage and optimize monthly advertising budgets effectively. /n • Track leads and campaign performance through Google Analytics, Google Tag Manager,



and conversion tracking. /n • Analyze campaign data and prepare regular performance reports. /n • Work closely with the Sales Team to improve lead quality and conversion. /n • Identify new paid marketing opportunities and continuously improve lead-generation strategies. /n • Stay updated with the latest trends, tools, and changes in digital advertising platforms. /n /n Requirements : /n • 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising. /n • Strong experience with Google Ads and Meta Ads. /n • Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies. /n • Good understanding of campaign analytics and performance metrics. /n • Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools. /n • Strong analytical and problem-solving skills. /n • Ability to manage campaigns independently and take ownership of performance. /n • Good communication and reporting skills.

📌 Digital Marketing Specialist - Paid Ads & Lead Generation (Junagadh)
🏢 WebLedger
📍 Junagadh