Key Deliverables in this role?

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nFinancial Outcomes

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- Drive measurable business value through digital platforms impacting distributor productivity, sales force effectiveness, customer coverage, and order execution.
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- Collaborate with senior leadership, business stakeholders, and technical teams to understand business requirements and translate them into solutions in keeping with the application strategy.
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- Optimize platform investments through enhanced adoption, license governance, platform rationalization, and operational efficiencies.
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- Deliver strategic transformation programs within committed timelines, scope, and budget.
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- Ensure realization of benefits from GTM transformation, automation initiatives, and digital modernization programs.
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nCustomer Service

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- Ensure high availability, performance, scalability, and stability of customer-facing and sales-facing digital platforms.
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- Serve as a subject matter expert in defining business process, providing guidance and recommendations to technical teams and stakeholders.
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- Improve distributor, retailer, and field sales experience through continuous product enhancements and process simplification.
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- Enable business adoption through structured communication, training, change management, and release readiness activities.
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nInternal Processes

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- Lead the design and implementation of Salesforce solutions and ensure it connects various downstream and upstream applications, systems, and data sources, ensuring seamless data flow and real-time communication.
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- Own product roadmap, strategy and delivery for DMS, SFA, Salesforce-enabled business solutions and Distributor Lifecycle Management Platforms
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- Prioritize product enhancements and business requirements based on strategic objectives, business value,



and operational impact.
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nGovernance & Operational Excellence

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- Establish strong product governance, service governance, and vendor frameworks governance.
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- Monitor platform health, storage utilization, license optimization, and architectural sustainability.
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- Ensure compliance with DevSecOps practices, release controls, security standards, and audit requirements.
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nStakeholder Management

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- Partner with Sales, Finance, Supply Chain, Field Operations, Commercial Excellence, and Leadership Teams to align digital investments with business priorities
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- Present executive updates, risks, decisions, and transformation progress to CIO, CDO, and senior leadership forums.
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nInnovation and Learning

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- Promote self-service, process automation, and scalable digital operating models.
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- Foster a culture of innovation, accountability, continuous improvement, and customer-centric product development.
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- Regularly assess the effectiveness of existing designs, identifying areas for improvement and implementing changes to optimize performance and efficiency.
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- Lead a team of developers, providing guidance, mentorship, and fostering a collaborative and innovative work environment.
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nCritical success factors for the Role?

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- Bachelor's or Master's degree in Computer Science, Information Technology, or a related field. Advanced degrees or relevant certifications are a plus.
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- Total experience of 10-15 years of Digital Transformation, Enterprise Applications, and Product Management
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- Salesforce certifications (Salesforce Administrator) – Good to have.
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- Proven experience managing large-scale FMCG sales and distribution platforms.
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- Strong background in the delivery of large web-based systems, or complete software product lifecycle exposure
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- FMCG/CPG/Retail/Telecom experience will be preferred.
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- Must have excellent communication skills to work across multiple hierarchy levels within the organization.
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- Robust understanding of project management nuances.
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- Strong track record of delivering business transformation initiatives involving Sales, Distribution, Finance, and Supply Chain domains.
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- Experience managing cross-functional stakeholders, external partners, and enterprise vendors.
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- Mandatory Language Requirements (spoken), if any: English
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nDesirable success factors for the Role?

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- Certifications in Product Management, Agile, Scrum, Salesforce, or Project Management.
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- Experience in large-scale GTM Digital transformation programs.
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- Understanding of the Salesforce product suite, including Sales, Service, Community, and Community Clouds
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- Strong business acumen in FMCG sales, distribution, trade promotions, and commercial operations.
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- Ability to drive enterprise-wide adoption of transformation initiatives while maintaining operational stability.
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- Understanding of product and business process understanding and ability to design scalable performance-driven solutions.
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- Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, marketing automation, reporting, etc.)
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📌 Deputy General Manager - Digital, Sales DMS (Bengaluru)
🏢 Tata Consumer Products
📍 Bengaluru