Brand Strategy Partner

nExperience: 6+ years

nLocation- Gurugram, Haryana, India.

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nKey Responsibilities

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- Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
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- Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
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- Build brand positioning, architecture, brand platforms, and value propositions.
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- Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.
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- Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
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- Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
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- Identify relevant trends and translate them into meaningful opportunities for brands.
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- Partner with the Account Director to lead client relationships and act as a senior strategic partner.
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- Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.
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- Lead, mentor, and develop junior strategic planning talent.
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nSkills & Competencies

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- Excellent verbal and written English communication skills.
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- Strong understanding of qualitative and quantitative research and its application to strategy.
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- Strong understanding of consumer behaviour, culture, and trends.
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- Excellent critical, analytical, creative, and lateral thinking skills.
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- Strong storytelling, presentation, and writing abilities.
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- Digitally savvy with a robust understanding of social media and digital developments.
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- Strong client management and stakeholder communication skills.
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- Ability to work independently as well as collaboratively across teams.
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- Strong leadership and mentoring skills.
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📌 Brand Strategy Partner (Gurugram)
🏢 Publicis Groupe India
📍 Gurugram