The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Key Responsibilities
Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest and emerging platforms. - Plan content calendars aligned with campaigns, product launches, festivals and retail promotions. - Manage and review reels, videos, stories, static creatives and social media copy. - Coordinate with creative agencies, production partners, influencers and internal teams. - Manage community engagement and brand conversations across platforms. - Track organic and paid social performance and translate analytics into actionable insights. - Plan and execute influencer/creator campaigns with measurable outcomes.
- Leverage AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creative efficiency.
Qualifications
1–6 years of hands-on social media experience - 2–3+ years managing a consumer brand or multi-brand portfolio - Robust understanding of social platforms, content formats, algorithms and analytics - Excellent copywriting and communication skills - Experience with Meta Business Suite, YouTube Studio and social media management tools - Working knowledge of AI-powered content tools - Experience in Media or Lifestyle sectors preferred - English & Tamil communication skills preferred
📌 Social Media Manager Coimbatore (India)
🏢 Ramraj Cotton
📍 India
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