Company Description The Sass Bar is a vibrant, design-forward brand offering playful, high-quality bath and body products that focus on self-care and personal expression. Known for its bold aesthetics and attention to detail, the brand creates unique, handcrafted items that stand out on shelves and online platforms.

The Sass

Bar aims to deliver a fun, elevated experience for customers through thoughtful packaging, engaging storytelling, and consistent product innovation. Team members join a creative, fast-paced environment where experimentation, collaboration, and brand-building are highly valued.

Role Description The Social Media Coordinator is a full-time, in office role based in Mumbai, responsible for managing and growing The Sass Bar’s presence across social media platforms. On a day-to-day basis, this role plans and schedules posts, creates visually engaging and on-brand content, and writes captions that align with campaign objectives and brand voice. The coordinator monitors channels for engagement, responds to comments and messages, and supports community-building initiatives.

This role tracks performance metrics, compiles reports, and collaborates with marketing, design, and sales teams to support product launches, promotions,



and brand storytelling. The position requires a proactive approach to trend analysis, ensuring that The Sass Bar’s social media presence remains fresh, relevant, and aligned with business goals.

Qualifications
Candidates should possess strong Social Media Content Creation skills, including basic design or editing capabilities and an understanding of platform-specific best practices.
Candidates should possess Social Media Marketing and Digital Marketing skills to plan campaigns, optimize reach, and interpret performance analytics.
Candidates should possess excellent Communication and Writing skills to craft clear, engaging captions, respond to audiences, and maintain a consistent brand voice.
Relevant skills and qualifications include familiarity with Instagram, Facebook, and emerging platforms; experience with scheduling and analytics tools; and the ability to work collaboratively in a rapid-paced setting.
A degree or coursework in Marketing, Communications, Media, or a related field, along with prior experience in social media or content roles in consumer brands, is preferred.

📌 Social Media Coordinator Mumbai
🏢 The Sass Bar
📍 Mumbai