CHANNEL
Market scanning, research and identification and appoint of potential distributor
Ensuring set-up of marketing collaterals & displays at the retailer prior to launch
Deployment of sales activation plan, BTL activities, CP meets & brand positioning
Maximizing reach (Numerical Dist., Weighted Dist.) in the city
Continuously monitoring & improving channel partner health dealer, distributor
SALES AND COLLECTION
Regular market visits, assuring visible availability of Crompton kitchen appliances
Planning and achieving annual budget & collection, ROD plan deployed for the city
Manage all channel partners in the respective city (GT, MOR, EBO etc)
Achieving product wise, channel wise monthly sales targets.
Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and robust order pipeline for the month.
Improving premium contribution of the total kitchen appliances sales
Overall business development of the category – interfacing with architects, builders & interior contractors
OPERATIONS
Coordinating with Commercial and C & F / warehousing operations as per laid down policies.
Ensuring stock liquidation and min. stock levels as per sales forecasting
Driving process improvement initiatives & effective implementation in the city.
Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed
Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved
Executing cross functional efficiency between sales, service, finance, logistics etc.
PEOPLE
Engaging dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas
Training of all off role employees (in shop promoters) in the city
MARKET DEVELOPMENT
Consolidating market feedback on products, sharing a monthly & quarterly report
Provide monthly information to Top Management on potential data, current product opportunities, competition analysis, analytics for forecasting