Company Description Craffords India™ is a brand marketing agency where creativity is closely aligned with measurable performance. Based in Gurugram, the agency helps real estate and consumer brands grow through explicit storytelling, structured systems, and sales-focused marketing. Through its consulting arm, CREST™ — A Craffords Consulting Division — Craffords India™ supports developers and sales teams in connecting marketing intent to business outcomes via brand clarity, CRM discipline, and performance-focused processes. The team’s expertise spans brand strategy and identity, digital and mainline campaigns, performance marketing, sales and CRM system design, and campaign analytics. Craffords India™ partners with businesses across India to deliver clarity, structure, and sustained growth.
Role Effectiveness: Self
Holistic Brand/Campaign Strategy – Enhancing brand awareness, credibility, and generating leads.
Hygiene Marketing – Implementing push strategies.
Magnetic Marketing – Implementing pull strategies.
Platform Selection Strategy – Choosing platforms based on target group analysis.




Research Methodology – Utilizing and improving research methods.
Copy Writing Performance – Evaluating self and team’s copywriting effectiveness.
Business Development Participation – Collaborating with the BD team on activities and recent pitches.
Social Media Calendar Management – Overseeing the agency’s social media calendar.
Editorial Control – Ensuring high editorial standards for self and team.
Content Quality Improvement – Conducting brand audits and adjusting content strategies.
Content Strategy Alignment – Ensuring cohesive strategy and creative output.
Role Efficiency: Self
Reporting & Analysis – Analyzing and reporting content performance.
Scope Management – Managing work scope based on client needs for various timeframes.
Time Management – Overseeing project and program timelines for self and team.
SME / Domain Knowledge: Self/Team
Digital Marketing Trends – Staying updated on

📌 Content Strategist Gurugram
🏢 Craffords India - Brand Marketing Agency
📍 Gurugram