Lead the overall digital media strategy and planning across brands, ensuring
alignment with marketing priorities, brand objectives and business goals.
Own full-funnel digital media planning across awareness, consideration,
traffic, retargeting, conversion and e-commerce-led campaigns.
Lead media planning and execution across key platforms including Meta,
Google, YouTube, LinkedIn, DV360, Programmatic, marketplace media, Amazon
Marketing Services/AMS and other emerging digital ecosystems.
Develop integrated digital media plans that balance brand-building,
mid-funnel engagement, performance marketing and business growth.
Lead AMS strategy and execution in partnership with e-commerce, marketplace
and agency teams to drive visibility, traffic, search ranking, product
consideration and sales performance on Amazon.
Drive marketplace media strategy across Amazon and other e-commerce
platforms, ensuring robust campaign integration with product priorities,
seasonal moments, recent launches and business objectives.
Plan and optimize AMS campaigns across Sponsored Products,



Sponsored Brands,
Sponsored Brands Video, display, retargeting and other relevant Amazon
advertising formats.
Manage large-scale digital media budgets and ensure effective allocation
across platforms, funnels, brands and campaigns to maximize reach,
engagement, traffic, ROI and media effectiveness.
Lead end-to-end campaign management including media strategy, budgeting,
deployment, audience planning, optimization, reporting, performance analysis
and post-campaign learning.
Build solid audience strategies using first-party data, platform data, CRM
inputs, retargeting pools, lookalikes, interest cohorts and marketplace
signals.
Drive performance marketing initiatives with a focus on traffic acquisition,
retargeting, conversion optimization, e-commerce growth and measurable
business outcomes.
Work closely with internal teams and external partners to manage and optimize
brand we

📌 Manager Digital Marketing Mumbai
🏢 Samsonite
📍 Mumbai