Company Description The Souled Store was founded in 2013 by a team committed to building a brand rooted in self-expression, individuality, and a passion for pop culture rather than just fashion. Today, it is one of India’s leading homegrown brands, offering licensed merchandise from major franchises like Marvel, Disney, and DC alongside a wide range of contemporary fashion. The company focuses on high-quality products that connect strongly with India’s youth and pop culture fans.

At The Souled

Store, creativity, innovation, and a genuine love for the work drive day-to-day decisions and long-term growth. Team members join a culture that values fresh ideas, collaboration, and building a brand that truly resonates with its audience.

Role Description
Planogram Development –

a. Create store-wise planograms based on store size, layout, fixtures, product category and VM guidelines.

b. Develop elevations, product sequencing and SKU placement for walls, tables, racks and focal areas.

c. Ensure planograms are practical and executable at store level.
Store Execution & Compliance a. Share planograms within defined timelines and ensure all stakeholders have the latest version.

b. Coordinate with VM, Operations,



and Planning teams.

c. Analyse store feedback, execution challenges and deviations.
Space & Product Optimisation a. Optimise product density, SKU visibility, category adjacencies and fixture utilisation.

b. Recommend changes based on new launches, stock availability, sales performance and store capacity.

c. Maintain consistency while adapting planograms to different store formats.

Required Skills a. Strong understanding of Retail Visual Merchandising and Store Layout.

b. Positive knowledge of Planogramming principles and space planning c. Proficiency in AutoCAD / Adobe Illustrator / Excel or equivalent tools d. Robust analytical and visual skills e. Positive understanding of SKU, category, fixture and product sequencing f. Ability to work with multiple teams and tight deadlines g. Strong attention to detail

Experience & Qualification
Experience: 2–5 years in Retail VM / Planogramming / Space Planning
Qualification: Graduate / Diploma in Fashion, Retail, Interior Design, Visual Merchandising or related field
Preferred: Experience in fashion, lifestyle, or large-format retail.

📌 Vm Planogram Mumbai
🏢 The Souled Store
📍 Mumbai