Responsibilities
Identify potential customers requiring gold loan.
Generate leads via cold calling, referrals, local market visits and conducting sales activities in societies, apartments, clubs, and other places of interest to improve branch visibility.
Educate customers about gold loan, products, interest rates and advantages.
Guide customers on submitting the required set of documents and KYC as per RBI norms.
Plan, conduct & monitor the branch & field level marketing activities to ensure healthy pipeline of leads resulting in business conversion & branch growth.
Responsible for keeping NPAs in control through robust follow ups from the customers for interest collections.
Increase gold loan business plus various other third-party products.
Qualifications
3+ years of Product / Sales experience in Gold loan or other Asset products
Key Skills
Cold calling
Lead generation
Referrals
Market visits
Sales
KYC
RBI norms
Marketing activities
Cross-selling of third-party products
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